Fashion guru Andrew Pyne launches Hunts Point label for ‘forgotten’ men

A former River Island executive is launching a clothing range targeting forgotten male shoppers.

Andrew Pyne said the online Hunts Point Company is aimed at the growing number of men who are increasingly ignored by the high street stores and fiercely fashionable e-shops.

 ‘A lot of the high street is struggling, as they’re chasing the fashion crowd but there’s a gap in the market for something really well made, and that the average guy can wear,’ he added.

Innovation: Hunts Point, which uses organic cotton, will bring in new designs every 4 to 6 weeks

Innovation: Hunts Point, which uses organic cotton, will bring in new designs every 4 to 6 weeks

The range is based on styles sported by 1950s’ legends such as Marlon Brando, James Coburn and Dean Martin.

Pyne, who spent a decade at River Island, added: ‘The two staples of most guys’ wardrobe are jeans and T-shirts but even that isn’t very easy to buy anymore because it’s either at the cheaper end of the scale or you have to go to a super expensive brand.’

The brand launches at Huntspointcompany.com this weekend with a range of 30 T-shirts, made of organic cotton, costing £30 to £40.

Pyne said they would appeal to both middle- aged and younger men who ‘are not the fast fashion crowd but appreciate something that’s made a little bit better’.

Hunts Point, which uses organic cotton, will bring in new designs every 4 to 6 weeks. Pyne and his team have already drawn up plans to develop new ranges of sweatshirts, hooded tops and selvedge denim – a technique of manufacturing narrow, tightly woven finishes on jeans that creates a clean look. 

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