INDIA: Online fashion tech startup for women’s workwear, SALT Attire has launched its first offline experience store in Gurugram. Located at Galleria Market in Gurugram, the store will feature premium collections of workwear apparel, jewelry and niche segment of accessories.

Apart from ready to pick garments, SALT Attire offers bespoke clothing, tailored to customer measurements, based on an on-demand manufacturing model at no additional cost. Most of the brands in India offer sizing based on International sizing charts which can several fit issues for Indian bodies. SALT Attire’s tailored fits help customers tailor the items to their body measurements and with this experience store, one can get hands-on help and guidance to attain the perfect fit.

After realizing the gap in India, when it comes to high-quality formals, business casuals and workwear for women, and understanding that the demand for such clothing is only going to increase as more women are entering the workforce, Founder, Dipti Tolani, conceptualized a one-stop store for 9AM-9PM clothing needs, where any piece of clothing that you pick, could be worn to both work and after. The product range has a variety of designs that are work-appropriate, multi-functional and non-frivolous in nature.

Tolani said in a statement, “The Store has been a need at multiple levels. Firstly, we had a lot of requests to come and visit us in person and inquiries for a store visit. Until now, we had been hosting some of our existing customers in our office itself. Customers now have a lot more freedom to customize as per their preferences in-store; styles, fabric, etc.”

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The company also offers finely crafted minimalistic jewelry that is suited to the working professional. By next month, the brand will launch the “Formal Handbags” category as well.





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