FCA may bring back Fiat cars to India

MUMBAI: Fiat Chrysler Automobiles is actively assessing new products for the Indian market under the Fiat brand and may revive the badge in India if it makes a business case, the company said.

The Fiat brand was an “active” part of FCA India’s portfolio and the company has not closed the door on a Fiat car for India, according to Partha Datta, managing director, FCA India.

“Fiat as a brand has not gone out of the Indian market. I want to be very categorical in this that Fiat brand is a part of the FCA India portfolio. When and if the time is right, and the right product needs to come into the market, Fiat will (come back),” Datta told ET. “We are constantly figuring out what additions to the product portfolio we can make, whatever the brand, to come into the market.”

However, the revival of the Fiat brand is not part of the company’s plan in the mid-term as it focusses on its Jeep line of sport utility vehicles.

Over the next two years, it will be focussing on launching four SUVs under the Jeep brand which include the new generation Compass, a 7-seat SUV based on the Compass, and locally-assembled Wrangler and Grand Cherokee. The company is also working on bringing in smaller Jeep SUVs at the affordable end of the market.

FCA India stopped making Fiat cars at its Ranjangaon plant in India in 2019.

“For our Fiat customers, we have the entire service system here to make sure that every single spare part that they need will be available for the next decade,” Datta said.

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