Retail

FreshToHome expands to UAE, Mumbai and Pune


NEW DELHI: Fresh fish and meat delivery e-commerce company, FreshToHome has raised $ 11 million in their Series A funding led by CE Venture to enable them to expand to UAE, Mumbai and Pune market.

The four year old company is already present in Bengaluru, Delhi, Chennai and Kochi. On going global by venturing into UAE, Shan Kadavil founder & CEO, of FreshToHome says, “Quality and variety are two factors synonymous to FreshToHome, which will appeal to consumer in UAE. The country is a melting pot of cultures and a large majority of the fish and meat is imported, so launching there was a straightforward decision for us to take when we decided to go global, since we have our own sourcing strengths”.

As for expanding to newer locations within the country, Shan says that they have cracked coastal markets like Kochi and Chennai with their quality products and USP of 100% fresh and zero chemicals.

Shan says, “We see a gradual shift in consumer behavior in the country when it comes to food and eating habits. Increasingly, we see people around us switching to healthier options and want to know more about the food they are consuming, where it’s sourced from, how it’s being processed etc. and what better market to venture into than Mumbai & Pune from where we see these trends emerging from”.

Founded in 2015 by Shan Kadavil and Mathew Joseph, the company has a wide array of products ranging from antibiotic-residue free chicken, tender mutton, 150 varieties of fresh chemical free fish and ready-to-cook products.





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