The video was originally posted by GE Lighting in January but recently started getting attention — and ridicule — on social media after finding its way to Reddit.
GE did not immediately respond to a request for comment.
While its stock has surged this year, GE has been down dramatically over the past several years. During this time, GE has been forced to consolidate and sell off key parts of its company.
The iconic company was once a sprawling corporation with numerous components, including a major appliance company, NBC, Universal Studios and even one of the biggest US banks. But now it’s struggling to raise cash, ease some of the burden caused by massive debt and deal with a big hole in its pension fund.
Even its famous consumer light bulb business is up for grabs. GE announced plans to sell it in mid-2017 but is still looking for a buyer.
GE’s light bulb video shows that the connected, smart home, which is meant to make tasks like controlling the temperature and locking the front door simple and automated, isn’t an entirely seamless experience yet.
In 2019, over 21 million homes in the US had smart devices to control lighting and things like temperature, according to data from Statista. More than 42 million homes used some form of smart device for tasks such as energy management, security and entertainment.
Fixing C by GE smart light bulbs may not be simple, but the devices can do more than light up a room. They can be programmed to turn on and off on a set schedule, and can be controlled in-home by voice or remotely via an app. They come in a variety of colors as well as a traditional white, and a white that changes based on the time of day.