BENGALURU: HCL Technologies has won a multi-year contract to manage Cricket Australia’s (CA) digital properties. CA is the governing body for professional and amateur cricket in Australia.

The contract involves enhancing CA’s digital presence and providing an immersive experience to cricket fans, players, partners, employees and volunteers across the world.

CA operates all the Australian national representative cricket sides, including the Australian cricket team, the Australia national women’s cricket team and youth sides.

HCL will create a digital core ecosystem for Cricket Australia. It will be done through a platform that will be modular, autoscalable, datadriven and experience-centric. It will integrate multiple industry standard products and services to enhance the experience for fans and participants.

HCL’s top three deliverables include user experience, web and mobile application development and data analytics.

HCL will manage CA’s suite of digital products, including properties such as the Cricket Australia Live App,, and community cricket applications such as MyCricket and .

“Cricket Australia wants to revamp their digital program. They want to bring together cricket fans, players, employees and volunteers in an ecosystem,” said Swapan Johri, executive vice-president and head (Apac business, at HCL Technologies. “Any vertical that is going through a digital transformation interests us. Sports is an expanding market space. We hope to replicate this success in more places.”

In 2015, HCL Technologies won a three-year contract to handle technology operations at English Premier League side Manchester United. “Cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape,” said CA’s CEO Kevin Roberts. CA has an online audience exceeding 20 million globally every year, HCL said.

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It has established and maintained its position as the No 1 sports destination in Australia throughout the summer, achieving a record Australian audience of 2.87 million in January 2019 alone, the software services exporter said.



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