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In case you haven’t heard yet, Amazon has finally announced when Prime Day will be this year! It’s pretty much what we—and everyone else—have been gossiping about for the last couple weeks, but the hours are a little different.

Prime Day 2019 will start on Monday, at 12 a.m. PT (3 a.m. EST) and come to a close at 11:59 p.m. PT (2:59 a.m. EST) on Tuesday, July 16.

That means 48 hours of non-stop deals action, half a day longer than Prime Day 2018, and a clear response to Amazon’s success year after year with the holiday that they totally made up five years ago and now all us shoppers look forward to every July.

Why is Prime Day starting at midnight?

Two weeks ago, I predicted Prime Day would begin on Monday, but I guessed it’d start mid-day and last through Wednesday. I may had overshot this year’s 48-hour event a little bit, but at least the hours I pinpointed made sense for American shoppers. Starting at midnight on the West Coast will make it difficult for those of us on the East Coast with typical schedules able to join in at 3 a.m. However, it may make it easier for international Prime members to get in on the deals.

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The event window is a bit unusual, for sure. But perhaps it’s due to the growth they saw in international sales last year. By sticking with the time zone of the headquarters, it’s the fairest way for everyone to shop the most sales? That’s probably a complex math problem, and I like numbers but not that much. Regardless, I still am confident it will be a good, albeit interesting, sale. 

How can you find the best deals when Prime Day starts?

Now entering its fifth year, this Prime Day promises to be bigger and bursting with more and better deals than in years past. We’re expecting to see the biggest ratio of actually good deals to “deals” that aren’t worth your time, and we’re pumped.

We here on the Reviewed team are already tracking pre-Prime Day sales, and when it begins, we’ll be working around the clock to hunt out the best deals and help you avoid buying a dud just because it’s “on sale.” We vet every deal we see on Prime Day to make sure it’s not only a good product but also an actually good price drop.

A lot of the time, sellers will inflate their list pricing in the days and weeks leading up to the sale, just to drop them back down to the usual price and make it look like a sale. No bueno. But our team of shopping experts will help you steer clear of the garbage and find only the best offers.

Last year, Amazon also ran exclusive deals for Prime members in Whole Foods stores around the country, and I can’t see any reason they won’t continue this new tradition. The same goes for exclusive deals you can only access through Alexa (clearly a ploy to get you to buy an Echo before Prime Day, but you can use the free app too, so don’t feel obligated).

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What were the best Prime Day deals last year?

Prime Day 2018 was arguably the best Prime Day so far, and there were some seriously impressive deals. The best, by far, wound up being the Instant Pot, which was marked down to $58.99, a whopping $0.50 cheaper than its Black Friday price. It’s typically $100 and has been on sale for the past few months, fluctuating between $60-$80. We wouldn’t be surprised if this is the year the Instant Pot reaches $50 on Prime Day.

Other top sellers from Prime Day 2018:

  • Amazon Fire TV Stick (1st-gen.)—marked down to $20 from $40 (no longer available)
  • 23andMe DNA Test Kit—$99 down from $149
  • Philips Sonicare Diamond Clean Electric Toothbrush—$100, down from $200
  • Amazon Music Unlimited—$0.99 for 4 months for new subscribers (typically $8-$10/month with 1 month free)
  • Crest 3D Whitestrips—$28, down from over $50

Is Prime Day only for Amazon shoppers?

Technically, yes. You can only get Prime Day deals from Amazon, if you’re a Prime member. But if you’re not a fan of Amazon, you will still be able to shop a litany of other sales. Not only did Amazon manage to create a shopping holiday out of thin air (a move made to help boost sales during a traditionally slow shopping month), but it spawned a summer sale revolution.

More: These are all the stores that had sales to compete with Amazon Prime Day last year

Now loads of other retailers, from the Targets and Walmarts of the world to niche brands like mattress companies and DNA testing kit makers, run their own special promotions, deals, and sales to coincide with Prime Day. Often, people will to this as Black Friday in July in an attempt to differentiate themselves from Amazon Prime Day. And we, the shoppers, get to rake in the savings.

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If you want to stay on top of everything Prime Day, I highly recommend following us on social and/or signing up for our newsletter. It’s a shameless promotion, I know, but I just really want to give you as many useful resources as possible so you can make the most out of this shopping event and score the best deals.

The product experts at Reviewed have all your shopping needs covered. Follow Reviewed on Facebook, Twitter, and Instagram for the latest deals, reviews, and more.



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