HOLIDAYMAKERS are being warned over misleading Black Friday travel deals.
The consumer group Which? probed claims last year’s event featured exaggerated or non-existent special offers.
It analysed promotions by major airlines and travel firms on November 23, 2018 — Black Friday — and the prices two weeks later.
Ryanair offered 25 per cent off on one million seats by midnight but none of the flights Which? looked at were more expensive if booked on December 7.
EasyJet’s Black Friday sale claimed travellers could save £50 on 60,000 city breaks, although eight of 21 trips analysed were cheaper after a fortnight.
Airline Norwegian advertised discounts of up to 30 per cent on short-haul and 15 per cent on long-haul fares, but the biggest saving found by Which? was just ten per cent.
And travel firm Tui offered discount codes worth £100 or £150 off selected bookings, but they did not work on two of the five holidays analysed by the group’s researchers.
This year’s Black Friday falls on November 29.
Rory Boland, editor of magazine Which? Travel, said: “Nothing beats the feeling of saving hundreds on your next holiday, but that feeling can quickly turn to anger when you discover it would have been cheaper if you’d waited to book.
“Our research reveals that Black Friday travel deals aren’t always what they appear to be. Avoid disappointment by comparing prices and approach attention-grabbing saving claims with scepticism.”