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How 3D rendering and architectural visualization techniques are making the spaces we work, play, live in more productive


Visualization has been a crucial discipline in the field of architecture since ancient times. It allows architects and construction planners to manifest their vision and present it in a comprehensible way. With technological advancements, today, architectural visualization can give the onlooker a real-life view of a structure even before its foundation stone is laid.

3D rendering can be defined as a technique used to graphical represent a structure or prepare a 3D model of the structure using computer animation. There are several softwares available which modern-day architects and designers use to prepare intricately detailed illustrations that can give a client or constructor a photorealistic view of the exterior as well as the interior of the proposed building. And with the emergence of technologies such as augmented reality (AR) and virtual reality (VR), the experience of viewing an architectural illustration is getting more and more immersive.

There are several ways 3D rendering and other architectural visualization techniques can benefit both architectures as well as their clients. So, let’s discuss them in further detail and try to understand their significance in today’s world.

Here are some advantages of 3D rendering and architectural visualization:

1. See before you build

A 3D design can do much more than a traditional blueprint or sketch. 3D rendering allows architects to create designs and walkthrough experiences which can be viewed from multiple angles so that the client can get a clear perspective of the architect’s vision. These designs can give the client a virtual experience to realise what the building would look like as well as understand its features.

2. Make changes before the damage is done

With 3D rendering and architectural visualization, building or structural designs can be reviewed before being materialized. These designs can be used for cost estimation/optimization, finalizing the materials to be used, eliminating design flaws (if any), upscale or downsize a design, evaluate its sustainability under different environmental conditions, etc.

Suppose, the architect has envisioned a house with a circular dome but the client is all for Chinese rooftops and is ready to invest for it. Necessary changes can be implemented to suit the requirements of the client before beginning construction to save time along with money. Also, 3D rendering softwares have design features coded into them which produce output as per the given command. So, major changes can be made or intricate details can be added to a design conveniently.

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3. Make the most of your environment

At times when sustainability is the norm, buildings that interact well with its environment contribute the most towards a better future. Computer-aided design (CAD) softwares have features using which architects can test how the environmental conditions in the area of construction would impact the building. This allows architects to design buildings that take advantage of environmental conditions such as sunlight, wind, rain, etc. to reduce its dependence on electricity or other artificial resources.

4. Handle large-scale and repetitive projects with ease

As the computing world develops, today’s visualisation softwares offer a myriad of features to aid every imaginable aspect of architectural design. Be it designing hundred identical residential buildings in an urban setup or a luxurious resort in the middle of a tropical forest, 3D rendering softwares come with features using which designers can just design a single building and attach the same at different locations while designing a residential society or quickly create a forest as a setting for the design of their luxurious resort. Such features help them in wrapping up repetitive tasks in large scale projects quickly, leaving them time to focus on more important tasks like designing the features of the structure to make it space-efficient, productive for the residents, etc. or optimize the ergonomics of the building.

5. Get into the details, earn a happy client!

Buildings often aren’t just ‘immovable property’ for clients. It could be a warm and cosy home where they could grow old or a world-class shopping complex which could earn them a fortune, clients are usually emotionally inclined towards the structure they are investing in. Not just the architect they too put in much thought into what the building should look and feel like. It’s important for architects to respect their feelings. This is where technology helps.

Apart from creating a virtually perceptible manifestation of their and their clients’ thoughts, 3D rendering also enables architects to personalize the whole thing. Some like to walk on wood, some on stone. Some wish to be flashy, some classy. With 3D rendering softwares, architects can show their clients what material or colour would emanate what kind of look and feel so that they can get a clear idea of what is going to be built right from the beginning.

6. Take a leap beyond with AR & VR

Technologies such as augmented reality (AR) and virtual reality (VR) have opened up several avenues in the field of architectural design. Now architects can create designs which not only the client can see but actually live in. AR and VR take 3D models to the next level. Using these technologies, users can walk in the design, see every detail of the building, perceive its actual dimensions (height, width, etc.), view a particular space during different times of the day, etc. This adds further clarity which on one hand can help architects win over clients and on the other can help clients make the right decision.

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