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How Can Video Marketing Help In Boosting The Startup Business During The Pandemic?

How Can Video Marketing Help In Boosting The Startup Business During The Pandemic?

Businesses worldwide are getting affected in terms of performance during this coronavirus pandemic. Millions of business enterprises are incurring financial losses. Among all those businesses, startups are the ones that are worst affected. For staying and surviving in the professional sector, startup businesses will have to enhance their brand visibility by bringing innovative marketing strategies to the table. 

Although there are numerous ways to achieve brand visibility, using video maker tools and implementing video marketing strategies are the most effective ones. It’s the best way to reach out to the audience who are staying indoors as much as possible. Video marketing and video editing software can easily boost the firm’s advertising and promotional strategies. 

Moreover, video marketing and the best video content help both B2C and B2B startup businesses get more adaptability and enhanced customer engagement. The article revolves around how video marketing boosts startup businesses during the pandemic. 

So, let’s start. 

How does Video Marketing help to Boost Startups Businesses during the Pandemic?

It’s crucial to plan the video contents to ensure that the videos significantly impact the audience. It’s advisable to create videos using the best online video editor tool while ensuring that every video has a purpose or is showcasing a service or product. Whether the video editing establishes customer loyalty or creates brand awareness, it is crucial to plan it correctly. 

Now, check how videos and video marketing helps to boost startups during the pandemic.

1. Videos Ensure Smooth Subject Delivery 

Compared to videos made via video maker tools, exhaustive descriptions of products in PowerPoint slides or textual pieces are less effective. Videos ensure to grab the audience’s attention while retaining them for a long time. 

The ways people can use a product are easier to depict by using a video editing tool. It will ensure better audience engagement than writing a lengthy guide on using the product. 

Moreover, videos give a more detailed description of what makes the product or service valuable, how it makes life simpler, or how it’s different from other brands. 

2. Videos Help to Expand Audience Reach 

It’s realistic to explore the ways to stay at the top amid heavy competition, as more businesses have started to engage via blogs, emails, and social media. Using video maker tools like InVideo for creating video content for business promotions can save energy, time, and money.  

Video marketing plays a key role in enhancing the startup’s exposure to a wider audience. According to research, about one-third of online activities involve downloading and viewing movies. Daily, about 5 billion videos are seen on YouTube, with 53% of viewers looking for more videos. 

If any video content goes viral, it will boost brand engagement and fulfill every requirement of the startup business. 

“According to a famous case study, Dollar Shave Club emerged into an enormous business worth $1billion after one of their videos went viral. In 2015, the video acquired more than 22 million views, and the value of the brand is in billions with a clientele of 1.1 million people.”

This is why startups should keep using video maker tools like InVideo to post videos frequently for hitting the billion-dollar value one day.

3. Video Marketing Strategies are Always Cost-Effective 

With the significant advancement in technology and increased reliability of businesses on online video makers for creative purposes, video creation has become extremely easy and cheap. 

Thus, video marketing is a convenient technique to reduce the expense of hiring salespeople to acquire the same number of clients that video marketing can get. 

Moreover, video marketing strategies appear to be much more convincing compared to the sales representatives. Video advertisements are made for viewers to see at all times without getting disrupted. 

On average, the video-based selling technique is much cheaper and covers a wider market compared to the deployment of sales professionals or telemarketing experts. 

4. Video Content Drives More Sales & Conversions

The best thing about using video makers is that video content generates revenue for startups. If a startup business integrates a video to its website’s landing page, it will enhance conversions by 80%. Also, it can instantly lead a visitor to sales. 

About 74% of people who viewed the product or service explanation video may purchase. Also, the outcome should not be surprising. It’s because the audience’s primary medium of acquiring information is visual. 

So, if a single image can drive huge engagement, moving images in video content can increase that by manifolds.  

5. Video Marketing Ensures Optimal Return On Investment

According to statistics, about 83% of video editors consider that video marketing provides an optimal return on investment. Although video marketing is not an easy job, it ensures a decent return on investment. 

Moreover, video maker tools consistently enhance and get cheap every day. Even smartphones can be used to leverage the features of the tools while filming videos these days. Video marketing is also engaging and is better suited to express your message loud and clear. 

According to a recent study, videos that are incapable of precisely depicting the goods and services seemed to take away the viewer’s interest. So, it is always essential to create videos that present a brand in the right way and in a positive light. Nowadays, the attention span of viewers is quite short. So, a well-crafted, well-planned, and strategically-made video can captivate their attention and hit all the right notes for the brand. 

Final Words 

With technological progression, video-making tools like InVideo are witnessing surging demand. Startup businesses can leverage such tools at lower prices or free to make their video marketing strategies and drive engagement and sales. It’s the most effective and budget-friendly way to boost a startup’s visibility and sales. Videos and attractive visuals are the right way to popularize and promote a brand across multiple channels and industry verticals. So, if you are a startup business and wish to stay ahead of the growth curve, video marketing would be the need of the hour. 

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