Artificial intelligence technology has been in existence since the 1950s but now more than ever it is enhancing customer experience.
Customer service can make or break an enterprise, that’s why many businesses are doing everything possible to enhance customer experience. In the words of Sam Walton “The goal as a company is to have customer service that is not just the best, but legendary.” it is a fact that AI customer experience is the future. So many businesses are investing in advanced technology to enhance their customer experience.
Artificial intelligence technology is now a day-to-day reality for many, from e-commerce to retail to insurance, artificial intelligence has taken over. In this article, we will look at how enterprises apply artificial intelligence technology to deliver an amazing customer experience.
What is Artificial Intelligence (AI)
Artificial intelligence is a field of computer science whose focal point is the designing of intelligent machines that can react, solve problems and think like humans.
Voice-activated personal assistants, smart chess players are some popular examples of artificial intelligence. However, artificial intelligence is used mainly by businesses across various industries to execute tasks smoothly, deliver a top-notch customer experience among others. Artificial intelligence is a big part of contemporary technology.
How AI technology is Applied by Enterprise for Amazing Customer Experience
AI technology has been of great help to businesses. It helps them understand their customers better by constantly learning and upgrading the data it analyzes and can anticipate customer behavior. It can also assist brands to connect on a more personal level with their customers.
Below we will list the ways enterprises apply AI technology for an amazing customer experience.
The Use of AI chatbots
Many modern enterprises are making use of AI chatbots which are very helpful in improving customer experience. It has helped enterprises to retain customers both the potential and returning ones.
A chatbot is very helpful and can improve the customer experience greatly. It can solve some transactional problems and won’t be confused if the customer changes topics during a conversation.
A chatbot is not only used for customer service inquiries, it can also analyze customer history, create a personalized offer for the customer. This means the customer support team only has to handle tough customer queries. Chatbots are active 24/7 and prevent delays and common errors.
Customer Behavior Analysis
Many businesses use AI technology to personalize the experience for their customers. AI guarantees the customer a great experience by personalizing content. This can be done by making use of the customer’s past behaviors. This makes the customer feel that every service or product is made just for them. This is also great for e-commerce websites. Simply put artificial intelligence allows the business to display the most up-to-date content or products based on how the customer or user had previously interacted with the website. This will in turn improve brand image and improve customer experience.
Meanwhile there are some companies that help businesses with AI-powered solutions. Some even recommend software that help businesses improve their customer experience. One of these companies is Clearfind.
Clearfind helps businesses analyze the software ecosystem and unveil which products they should keep, evaluate, remove or unite. Do you know that companies spend hundreds of thousands on software that they don’t use much?
How much is wasted and unused software costing your company? Interestingly, Clearfind is an immaculate solution that enables enterprises to have a critical understanding of their in-house software. In fact, companies can save as much as 35% in cost and still retain 100 percent feature functionality. They also go through the enterprise system and tell them what software is best suited to solve a particular problem.
Artificial intelligence technology has come to stay and is the future of customer experience. The importance of customer experience to an enterprise cannot be underestimated. A company with bad customer experience is doomed to fail. So that’s why enterprises need to invest heavily in AI customer experience. And taking advantage of the chatbots, personalized experience, predictive analysis, and among other things it offers.
An enterprise with a good customer experience is already on its way to success.