Last week saw an interesting development in the Indian smartphone market. Apple – for a limited time period – has dropped the price of its cheapest new iPhone, the iPhone XR. The iPhone XR which was launched in October 2018 at a starting price of Rs 76,900 is now available at a starting price of Rs 53,400 (post all benefits and offers). At Rs 53,400 price tag, the smartphone is available almost at the same price as the 2016 iPhone model, iPhone 7 Plus, and cheaper than 2017’s iPhone models — iPhone 8 and iPhone 8 Plus.

Ever since the temporary price drop, there has been a lot of talk on social media about iPhone XR doing well in the market. Gadgets Now also spoke to few retailers across Delhi and NCR who said that the smartphone is selling quite well, with some even claiming waiting time.

Post all the discounts, iPhone XR directly goes up against two of its biggest rivals: Samsung and OnePlus. Samsung, last month unveiled a ‘cheaper’ device which is the S10e., along with its flagship devices Galaxy S10 and Galaxy S10+. The all-new Samsung Galaxy S10e is priced at Rs 55,900 and offers slightly toned down features of the expensive S10 phones. Apple did the same with the iPhone XR.

The other competition is the
OnePlus 6T’s Mclaren edition, which interestingly went back on sale around the price drop of the iPhone XR. The
OnePlus 6T is one of the most powerful Android phones available and is priced just under Rs 50,000.

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In the Indian premium smartphone market, these are the three main players with OnePlus leading the race. Apple has faced a lot of criticism from analysts and users for pricing the iPhones higher in 2018. However, at Rs 53,400, the iPhone XR has become an extremely attractive proposition.

Apple iPhones have always held an aspirational appeal for many smartphone buyers in the country and this may be a good chance for them to buy a latest-generation iPhone at sub-Rs 55,000 price.

Pricing as we mentioned has been a big challenge for Apple in shipping out more units across the world in 2018 but more so in a price-sensitive market like India. What makes the whole scenario more captivating is the timing of OnePlus 6T Mclaren edition going on sale again. Throw in the ‘newness’ of the Samsung Galaxy S10e, it could be Apple making a dent in the premium market and in the process end up giving Samsung and OnePlus a few sleepless nights for sure.



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