You can’t run a successful business without the ability to track and generate leads. Big enterprises are using different CRM systems to track their customers, leads, conversions, and other parameters. Your mobile app can take your business to new heights. Mobile app development solutions have transformed the way businesses are run these days and are becoming more and more popular among companies.
Below are some quick tips that you can use to generate leads from mobile apps
1. Sign in access to the apps
A sign-up feature is quite evident for numerous apps. The idea is to send push notifications as soon as any new offers come. It not only boosts conversions by generating qualified leads but also acts as an added security. It depends on you what information you want to seek from your audience.
Usually, mobile app development companies take name, phone number, enterprise name, and other information. However, you need to vet how much data you need as plenty of information reduces the user engagement rate.
2. Leverage inbound and outbound marketing
It is said that outbound marketing is more effective than inbound marketing for generating leads. However, app development companies mustn’t overlook the importance of outbound marketing.
You need to balance both inbound and outbound to generate useful leads quickly. Share informative content, solve your users’ problems and build an authority to attain better conversions.
3. Pitch to emerging markets
We are already in 2019, and we know that the US is a saturated market. There are too many players in that market. Hence, it’s time you must look for alternatives. China, for example, is an emerging market for budding app owners to diversify their user base.
Do proper research and bifurcate all the markets from where you can generate leads. After you have a list of all the marketplaces, align your app according to the interests of the new app. Not all customers have the same needs and want, so you need to develop an app that caters to each of your customers.
4. Personalization is the key
In today’s digital era, you can be successful only if you can provide personalization. The critical factor to success is the interactive features you implement in your app. You can offer giveaways, personality tests, conduct quizzes and competitions, surveys and much more.
This way, you’ll not only get relevant data from a user but also deliver a fantastic user experience. The more information you get, the more you’ll know how to offer personalized information
5. Market your app
We all know how crowded market places are. If you want to stand out, you need to market effectively. Leverage app search optimization to have the edge over your competitors in the Google play store and Apple store. From video ads to social media campaigns, focus on every group of customers. You can also take your app one step forward by using social media marketing. Don’t forget to add a call to action on your landing page or creative copy.
Generating leads from your mobile app needs time and patience. You need to create your app in such a way that it aligns with your audience. This is the only way to understand whether you’re on the right path. Leverage the tips mentioned above to grow your business.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.