MarketingReal Estate

How to Get More Customers for Your Property Listings

According to the statistic, 51% of clients found the home they bought on the internet. So it means that you as a realtor should catch to the tail the opportunities to improve your digital appearance.

We have checked the most popular websites for real estate agents and chose the top 4 to create your property list. But still, they won’t promote themselves, so in this article, you’ll have some helpful working tips to boost your list of properties and get more clients.

Top 4 Websites for Realtors in 2022

Below, you’ll find 5 websites where every real estate agent must create accounts, place, and develop marketing of the properties.

●      Trulia

Trulia helps people discover the perfect home to buy or rent, and, at the same time, it describes the neighborhood to decide doesn’t match their lifestyle.

The biggest Trulia feature is that they created a mobile app, as a significant part of users comes from mobile traffic. Trulia’s app has over 210,000 reviews on the google play market, and more than 1 million users vote in the App Store with an average rating of 4.7,

How to Get More Customers for Your Property Listings

●      Zillow

Zillow has the most extensive database of properties, and its app is one of the most downloaded (almost 15 million).

Zillow app lets people search for homes and apartments with wide, extensive sorting. Moreover, give the opportunity to tour the home through pictures and videos, connect with agents and lenders, save the searches, and much more.

●      Realtor.com

The is one more house-looking website and app that are free to buyers and renters. Realtors allows users to search for homes, view pictures, and video tours, and compare neighborhood criteria like noise levels, for example. Also, it shows all listed homes in a school district.

An incredible feature is a built-in financial calculator to simplify making a decision for potential buyers.

●      Apartments.com

The specialty of his website is that it is only for rent.

It is the best choice for renters to learn about their apartment choices and the surrounding community. Appartments.com provides an amazing renting user experience. For example, people can search with the filter “Pet-Friendly Apartments.”

Tips to Make Your Property Listing Bring You Clients

You created an account on the resources mentioned above, placed photos, and wrote a skid description. So why your phone still doesn’t break from calls of potential customers??? But, of course, it’s not enough in today’s competitive reality and consumer awareness.

You should make your list to stand out, catch the clients’ attention, and set your competitors far, far away. Here, we share some tips that will help you turn your property listing into the client’s generator machine.

●      Find the unique feature of every property you sale

As you already know from the realtors’ websites and own experience, the house or apartment is not the main factor in making a buying decision.

Such things as the neighborhood’s lifestyle, location, infrastructure, and history also play key roles. So, before everything, start to investigate surrounding features. This duet, along with the property, will burn in the customer’s mind: “It’s a match!”

➔    Infrastructure and location

Underline that in this area located parks, shopping centers, and other recreational activities. Other important factors in choosing a home are transport interchange, transportation routes,  mass transit, airports, or subways.

➔    The previous life of the house

One more critical factor is the history of the house. If before in the house lived a family with children for a couple of decades, you can play with it. This house is perfect for a couple who will create a big happy family and look for their dream house. The great idea is to ask previous owners to use the photos from the family album where they felt the happiest moments of their life in this house.

Or maybe, it was a time when in this house lived some famous person: actor, politic, artist-scientist or famous entrepreneurs.

➔    Community lifestyle

And last but not least is the lifestyle of the community. Today, for many Americans, their lifestyle is more important than the home’s features. So, for example, environmental protectors in the neighborhood will drive the person with the same interest to buy a house exactly here because he wishes to be surrounded by a green lifestyle people as he is.

●      Take care of professional real estate listing photos

Photos are the first thing that people search while choosing a home. So, first, it must be said that you should get photos of the highest quality possible.

If you have an opportunity, go for a professional. But, hire not just a professional photographer. Find the one who understands interior design, layout, light, and composition.

Professional tip:

For search engine optimization, make sure the file names and alt text of your photos highlight keywords you’ll use throughout your marketing.

➔    Use drone photos

Photos made with drone unveil the home’s exterior and surrounding landscape most excitingly. Be sure that when looking at these pics, people will fall in love with the house and neighborhood.

➔    Propose your audience a virtual tour

Online virtual tours are another way to impress your potential clients and showcase your professionalism.

Also, virtual tours can also be valuable in commercial real estate deals where people are too busy to a personal visit.

●      Trust property description text to professionals

Be honest with yourself,  real estate agents are lions at selling, but most of them are not good writers. However, a well-written text can cause a strong WOW effect and invoke the emotions that attract readers to become your clients. That is why it’s important to hire a good writer. This is money worth spending to make your listings stand out!

Best Ideas for Properties Listing Promotion

To close more real estate deals, never stop promoting your list of properties. There are two powerful forces in distributing lists you have created on realtor websites: email and social media. Let’s find out how to use them most effectively.

●      Develop email marketing campaigns

Email is a strong client generation tool for listings. One way for you to be at the top of potential clients’ minds is staying in active touch with them through a newsletter. Create emails with a beautiful preview of your listing, including details about location, essential features, and a call to action that asks them to connect with you.

Don’t overload your email, so include only one or two pictures. It’s also important to write a clear subject. Finally, segment your audience and send them only relevant content, report on local real estate news, and update them on listings in the area. 

One more email is to use a professionally branded email signature. You will kill two hares at once, first show your professionalism with a branded email footer, and second, you can promote your lists using an email signature banner or stylish call-to-action in every email you send daily. Look at these email signature examples. Like them? You can create such a signature for yourself and even for every employee in your company with the help of an email signature generator.

Social Media Promotion

The more people see your listing, the more clients you will get. Social media allows you to show your listing in front of hundreds, and potentially thousands, of people, with just a few clicks.

Today, there are many social platforms; here, you will find the most popular ones you can use to expand the circle of customers.

●      Facebook

Show an active, engaging social media presence. It is one of the better ways to frame yourself as a trusted advisor for prospects, generate interest, and connect with potential clients. Do more than share your listing on your page. To effectively promote your listing, you must have the right people see it. These are potential buyers who are looking for property in your area.

To do this, join local Facebook groups, and answer relevant questions. Also, post your listings in local groups that feature homes for sale and agents groups where agents can promote their listings.

Lastly, post to your Story. Again, make it simple – a short video of you walking through the listing, pointing out all the unique features and why this is the right home for a buyer.

If you want to grab the attention of a younger audience, post a home for sale on Facebook Marketplace.

●      Pinterest

Pinterest is known to be the place for people looking for creative and beautiful images. Moreover, it is proven to be an excellent source for generating real estate leads. This is why it is perfect for promoting your professional listing photos. Don’t forget to link it back to your listing page.

●      Instagram

Similar to Pinterest, Instagram is about visually appealing images. Think of Instagram as a fashion or luxury home magazine. You can tag your listing’s location, so people can find and see photos using the search at a particular locale.

But hashtags are the primary driver of search on Instagram, which means you should use them to broaden the reach of your photos. Of course, if you’re going to use lots of hashtags, post a short description with the picture, but still, it is better not to overdose with hashtags.

●      Facebook & Instagram Ads

Facebook and Instagram Ads are an inexpensive way to market your listings to the most likely buyers to buy a home in your area.

Facebook and Instagram collect data on their users and can use this data to help you to target your ads toward people in your area who are renters or likely to move soon.

●      TikTok

It may seem that it’s just for kids, but TikTok audience is growing with older members, and you as an agent can successfully use it to market their listings. TikTok makes it easy to get hundreds of people to see your listing. You can do this by posting a short video set to popular music of a unique feature, like a swimming pool, backyard for a barbecue, and so on.

●      LinkedIn

LinkedIn is all about making the right connections. However, it has one huge advantage: people use LinkedIn to learn new things and gain deeper insight.

If you have a strong strategy for connecting with influencers, colleagues, and residents in your local market, you’ll have a great audience for marketing your listings.

Here you can create or join local community groups and post your listings’ information to increase engagement.

Conclusion

 This article mentioned 4 top real estate listing websites you must use in your work. To make your property listing bring you clients, make sure you use high-quality photos with professional descriptions mentioning unique features every property has. Also, promote it using all social media platforms and a clickable banner in your email signature.


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