With so many people looking for ways to make money online these days as work from home seems to be here to stay, it’s perfectly understandable that you want to do the same. But when it comes to deciding what kind of startup you want to launch, you might feel overwhelmed and unsure of which way to go. If you’re ready to jump into entrepreneurship but not sure how to get your startup noticed online, we’re here to help.
Create a Social Media Presence
Building a business means making your mark online. In addition to creating a responsive website, you also need to create and maintain your social media profiles. If your startup is strictly B2C, then you’ll want to be social on platforms that your target audience uses. In addition to Facebook and Instagram, you should also venture onto TikTok. This platform is now the place to see and be seen, so even if you’re new to social media, it’s a great way to push free traffic to your website.
Even though most businesses still write blog posts, not all of them are SEO optimized. Although it does take time to grow organically, creating content that’s SEO optimized can go a long way. Depending on your niche, you need to research keywords and phrases that your ideal customer would use. If you’re not sure how to go about it, there are now plenty of guides on SEO software in 2021 you can review to optimize content and websites. This comes in especially handy if you just can’t get the hang of implementing white-hat SEO.
Invest in Influencer Marketing
Even brand-new startups should consider influencer marketing. Now it’s one of the best ways to get your business in front of the right people at the right time. Look online for influencers who are in your chosen niche. After building an authentic relationship with them, you can then send them a pitch. If you’re on a budget, it’s best to look for influencers who are also building their online presence. Even though they have fewer followers, they can still spread the word and probably produce better results than some of the top-tier influencers. Nano influencers typically engage more with their followers than influencers with millions of followers.
Learn PPC Advertising
Paid advertising is another way to build brand awareness. When done correctly, it can boost brand awareness and help build an online reputation. There are several types of paid advertising to choose from. Some startups choose to invest in Google Adwords while others utilize Facebook marketing. Where you choose to use paid advertising will depend on the type of business you have and your marketing budget.
It’s important to note that if you have no previous experience with pay-per-click advertising, it’s a good idea to learn everything you can. Both Google and Facebook offer free advertising courses to help new businesses thrive. You can also consider hiring an advertising expert to help you get things off the ground while you’re learning.