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How to Promote Your Business With The Effective Video Marketing Strategies. – Irish Tech News


How to Promote Your Business With The Effective Video Marketing Strategies.

By Payal Goyal

When it comes to marketing, it really helps when people are more interested to hear from you.

HubSpot has conducted a comprehensive research and based on the result of the research we can see that fact that more than 50% of the consumers are more likely to see the engaging videos from brands instead of any seeing any other type of content.

Almost we are all familiar with the saying – a picture is worth of thousand words. Now, imagine the power of a video.

With the modern marketing techniques,  marketing videos have become highly relevant to the individual consumers.

The best part of tailoring video content to  your target audience can give a boost of 35% to the retention rate of a business.

According to the  study from video content creation platform Slidely, almost 71% of the consumers find sponsored videos highly engaging. No wonder it’s worth paying in a paid campaign to ensure that your videos are seen the targeted eye- balls. It’s time to walk a extra mile to know the real potential of video marketing for promoting your business-

Based on the study done by Eyeview Digital, we can see the fact that using videos on the landing pages can increase the conversion by 80%.

Would you like to do an experiment? Well, use the word “video” in your email subject line and you will surely see the enhanced open rate than the emails without the word “video” in the subject box.

The power of email marketing doesn’t stop here-

Almost 90% consumers has confirmed that videos help them to make buying decision.

When it comes to increasing the awareness of your brand, you should not do video marketing occasionally.

Based on the HubSpot  Research, we can find that consumers prefer low quality but authentic videos over very high quality and salesy videos.

So, this means that you simply don’t need a pocket burning budget plan to use a professional studio to create a video for promoting your brand. Especially, when now you can shoot in high quality HD and 4K videos on smartphone.

Now, it’s time to know which video marketing approach would be right for your business-

  1. Brand Videos

Brand videos are like the part of bigger advertising campaign.

These videos often used on Social Media to generate brand awareness and increase the traffic.

The fundamental objective  of the brand videos are to communicate the brand’s personality, culture, mission and vision, product or services.

  1.  Explainer Videos:

This type of video describes how your product or service works and how a business can be benefitted from it.

 

  1. Even Videos:

Does your organization hold or participate in events? Attending industry conference or networking events are really good ways to enhance the outreach of your brand.

How about document your experience and create  a video of highlights.

  1. Live Videos:

Most of the popular Social Media sites let the users stream live videos-whether it’s YouTube, Instagram, Twitter or Facebook Live.

The best part of broadcasting your live video on social media platform is that it allows you to engage with your social media audience in real time. The excellent advantages using live videos is that it allows your brands to promote interviews, presentations, events and more.

  1. Disappearing Videos:

Snapchat was the first Social Media platform that made this video really popular. But, now it is possible in Insta-story, Facebook story, etc.

This type of can create a sense of urgency which hooks the attention of your target audience. When it comes to creating nice story content for your brand, using such type of video could be an excellent idea.

  1. Educational or How To Videos:

These videos are extremely popular. For example, if you are offering a software development service, how-to videos can be a excellent way to promote your business. You can teach your readers something small but important educational lesson of web development and, it will definitely increase the engagement rate of audience for your business.

  1. Demo-Videos:

When it comes to showcasing your service or product, Demo-videos is the perfect option. The main objective of Demo-videos are to highlight the key benefits of your product or service and add call to actions to encourage the viewers to make the purchase from you.

  1. Expert Interview:

Interviewing experts and influencers is a great way to add value to your audience. This type of video helps you position yourself as an authority in your niche. By harnessing the power of social proof, you can gain the trust of  your target market.

  1. Personalized Videos:

When dealing with the customer queries or inquiries from potential customers, most of the new-aged brands are using personalized videos.

Personalized messages are more impactful than the normal email replies.

  1. Case Study or Customer Testimonial Video:

Case study or Customer Testimonial videos are the great way to increase the social proof and influence your target market to move further down to the sales funnel.

So, now it’s time to know how to get started with the video  marketing strategy-

  1. Determine The Target Audience:

Before straightforward jumping on to the video creation process.

Once you know who your target audience is, you can tailor the content of the video, format, and the message to meet the needs and preferences of your audience.

  1. Try To Know What You Are Trying To Achieve:

What’s the main objective of your video- to increase  sale? Increasing brand awareness or you want more people to join your emailing list?

Whatever it is, make sure you know what are you trying to achieve.

Every single decision you make about your video, needs to be filtered through the lens of your  ultimate objective.

  1. Determine The Budget of Your Video Marketing:

Determining  the budget is one of the important factors when it comes to promoting your business by leveraging the power of video marketing.

Are you looking for a professional video ad with proper out-location, set and professional models, or you want to do with your smartphone?

Have a clear idea on your physical limitations and opportunities.

  1. Choose A Specific Type Of Video and Come up With A Good Video Marketing Idea:

Now, you know your target audience and you have  a video marketing goal, it’s time to dance with creativity.

Choose the format of your video perfectly goes with your objective.

For example, if you are looking forward to promote your flash sale offer, create a video for Insta story or Facebook story to add an extra layer of urgency to your marketing campaign.

  1. Decide How You Will Measure The Success Of Videos:

It’s a crucial step. Without identifying an efficient way to track your success, there’s no way you can understand the impact of your video or the area of improvements for your future videos.

If your objective is increase brand awareness, then views, likes, comments, shares are the accurate measure to track the success of your business.

  1. Create Your Video:

Make sure you are properly prepared. If you  are using a smart phone, use a tri-pod to avoid shaky shorts.

Also remember one thing that lighting is very crucial.

Using a simple lighting set up is the best approach here-

Key light

Backlight

Fill light

 

  1. Video Editing:

At the beginning level, using free video editing tool would be the right choice.

Run through your footage and pick up the best clips.

Unless your video is particularly on-brand, avoid cliché transition or effects, use simple jump cuts.

  1. Publish Your Video After Following The Right SEO Practices

You should never miss out the opportunity to get the free exposure and that’s why you must optimize your video. You must optimize your hashtags, titles, keywords, video description, etc.

Always use an enticing title to draw the attention of your audience.

You must choose a best time to publish your video on Social Media.

  1. Promote Your Video:

Finally, don’t forget to share your video across all of your social media channels .

You can also give a strong boost to your video’s engagement by replying to the comments and asking viewers to subscribe and share your post.

Video marketing can seem an overwhelming job at first but if you follow these steps properly, you would be able to run an excellent video marketing campaign to promote your product or service.

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