Are you interested in starting up a business that produces and sells all sorts of stickers? If you are, you’ve come to the right place, as we’ve assembled a quick and easy-to-follow guide on how to get started.
We’ve put together five easy steps you can rely on when making a business plan and getting your business started. These apply to both online and physical stores, whatever works better for you.
Choose the Type of Sticker
If you’re going to be venturing into sticker production and sales, you need to first determine what type of stickers you’ll be producing and selling. Are they going to be used to promote businesses or brands, or are you going to be selling stickers with unique designs that you come up with?
Before all that, we can cover the types of stickers that can be made, based on the material used:
The most versatile of popular sticker materials, polyester stickers, have countless applications. The material also makes it easy to apply a metalized look, which can come out as a chrome finish or a mirror-like surface. They come in all shapes and sizes.
If you plan on making stickers that will be outdoors, this is the material to go for. They are resistant to pretty much everything, including weather, UV radiation, and most chemicals. Industrial vinyl stickers can last up to 10-15 years out in the open.
As the name suggests, these stickers are made from 100% recycled paper. They aren’t as resisted as the other two and aren’t suitable for lamination, but they’re still a valid option if your stickers are meant to be indoors.
Find Your Target Audience
Like with any other business, to sell stickers, you need people who would buy them. You should do research on how many people would pay for your stickers. Also, if you plan on making stickers for big companies, find out if the market needs someone like you to produce and sell corporate stickers.
Maybe you want to venture into making specialized stickers for companies that need them for things like heavy and light machinery. Those are all options that you need to think about before starting production.
Determine Your Scope of Work
Whether you’ll be printing your original designs, company logos, or utility stickers, you need to design them and determine things like the numbers of stickers you can print, their size and price.
All of that is very important to know, as it lets you determine what amount of work you can accept once you get rolling. If you are going to be printing your own designs, it’s also important to adjust them to a form that can be made into a sticker. Once you know all these things, you can move on to production.
Make Your Stickers
Once you get that figured out, it’s time to start making those stickers. You’re gonna need a way to do that, and these printers help print stickers. You should also be setting up your store, whether an online or a physical one.
Whichever it might be, you should start producing different kinds of stickers so you can market your products to all sorts of customers. Get your materials, your printer, and your designs ready, and start making those stickers.
Market Your Products
It cannot be emphasized enough how important marketing is for any business. Luckily, in the sticker business, you already have a medium through which you can advertise. It’s your stickers! They are the definition of show-don’t-tell, as potential customers can already see how the finished product looks.
Another thing is, of course, social media marketing – you can get so much done with little investment. When you get the business going just a little bit, it starts to advertise itself, both online and to all those people who see your stickers in their every-day lives.
There’s no limit to what you can do with the right marketing, so get those stickers visible and recognizable.
Stickers are a fantastic branch to venture into, just because they are so versatile. From the biggest companies to up-and-coming artists, everybody needs some stickers, whether for utility or self-promotion.
You can capitalize on that, just following these couple of tips and tricks we’ve assembled here. As long as you have a recognizable design and a quality product, you shouldn’t have anything to worry about.