The online casino industry is having a great time, reaching a market size close to USD 93 billion this year. Additionally, this market is expected to rise 11.5% yearly, at least until 2027. So, if you’re wondering what it takes to build a successful online casino and grab a slice of this cake, you’re not alone. Online casinos are arguably the most thriving part of the online gambling industry. Yet, creating a smashing one isn’t an easy ride.
Luckily, the internet can inform us about anything these days. So, of course, there would be a comprehensive guide for putting up a great online casino yourself. Come with us and find out more.
Operating an online casino isn’t as easy as selling lemonade, but it’s still an attainable goal. In fact, some rules for creating a top gambling platform can be applied to any other business. For instance, reliability should always come first. In order to be considered to be one of the top casinos it is crucially important to choose a reliable and high quality operation system.
Yet, many other features will make your platform reliable and appealing. Here are a few of them.
Like the proud athletes that display their medals and trophies for everyone to see, you should also display your certificates. Licences are mandatory for any online casino, and it’s illegal to operate without one. Licences are granted based on several factors, such as security standards, software requirements, and more.
Awards and certificates, although not mandatory, also speak volumes about your business. Awards from Casino Meister, Casino.org AskGamblers, and others, mean that your platform is striking a great impression. New players visiting your website will see them on your homepage and automatically know that your online casino is top-notch.
The banking section is an essential part of your business. Security and flexibility should go hand in hand here. Competitive online casinos support a wide array of payment methods and also provide swift and free withdrawals. The most popular payment methods are:
- Credit Card
- Debit Card
- Crypto Currency
Your platform must also have an attractive welcome offer and an enticing bonus scheme. Deposit match bonuses and free spins are among the most common offers in a welcome package, but you can be creative. Weekly promotions are an excellent way to keep players engaged and, above all, deposit more money. However, these promotions must always be planned carefully not to risk your business. After all, the house should always win.
Do you like websites that are full of errors and glitches? No one does, especially when there’s real money involved. Invest in a top-quality website that is easy and enjoyable to navigate. Above all, your casino must be mobile-friendly since 83.72% of the world’s population owns a smartphone today.
Still, there’s no need to invest in a dedicated app. Several online casinos are based on HTML5, allowing users to access them from any web browser. HTML5 casinos are becoming a trendy solution. They’re cheaper for operators and lighter for players that don’t want to have yet another app on their phones.
Here’s another lesson that applies to pretty much any business. Take some time to observe what your competitors are offering and doing. Comprehensive market research is still the best way to create a platform that will stand out from the pack. It includes bonuses and promotions and aesthetics, software, and marketing strategies.
You need to convince new players that your casino is the best option for them. It’s not an easy task. Most visitors won’t spend more than 15 seconds on your website, or any website for that matter. So, your business must also have a compelling marketing strategy. Consider social media campaigns and working along with affiliate marketers to expand your reach.
Creating a new online casino involves a lot of time and financial investment. Licences are tricky but possible to obtain: all you have to do is to develop a platform that meets your jurisdiction’s standards. Anyway, you’ll probably have to count on professional help for legal and technological issues. The online casino market is extremely competitive: ensure you have what it takes to excel.