industry

Huub’s endurance sports success prompts UK manufacturing move


Now it is expanding and re-thinking its operating model after seeing a boom in outdoor fitness activities since lockdown and widespread gym closures. This has fuelled demand among amateurs as well as professionals for its wetsuits, cycling gear, triathlon suits and most recently strategically heated pants that save players warming up on touchlines.  

Olympic triathlon champions Alistair and Jonny Brownlee, who sport their own Huub range in a UK market worth £60 million, are also investing the funding round.

Despite Covid initially hitting sales, founder and keen sportsman Dean Jackson, who set up the business 11 years ago after being made redundant, expects turnover to be around £4.8million and in line with 2019.

“Order values have increased, sales of women’s apparel are up 68 percent and cycling by 681 percent,” said Jackson who has spied deeper shifts in people’s behaviour leading to different retail demands.

More varied, average-shaped customers are broadening Huub’s traditional athletic client base while growing concerns about the sustainability of gear and foreign exchange rate pressures are making domestic manufacture easier to calculate and more attractive.

The company is now investing some £80,000 in machines and digital technology that can customise blank suits for newbies and those with disabilities, offer a repairs service cutting down on the neoprene going into landfill and make bespoke suits from scratch.

Jackson added: “By 2024 we hope to be making 35 per cent of our gear the UK.”





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