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If AR is the bet, game on


When Pokemon Go – an augmented reality (AR) game based on a hugely popular Nintendo franchise – entered the mobile gaming market in 2016, it exploded with the kind of success every developer and marketer dreams of but almost never sees….

In general, consumers want to see more from AR gaming. According to a report by Ericsson, 2   in 3 people are interested in AR gaming, including 1 in 3 non-gamers. They want to see advances in technology and innovation in game design, such as better batteries and affordable AR glasses that will allow for a more immersive gaming experience.

The adoption of 5G wireless technology should also help with this, as it will allow for much faster load times on mobile devices, offering reduced latency and increased bandwidth. Because AR relies on real-time input, this could make substantial improvements to the experience.

If Pokemon Go is your standard for success, then the AR gaming market has a long way to go, as no other current offerings have come anywhere close to competing with it. But the game has fostered interest in AR among developers and consumers alike, and with technological advances on the horizon, AR definitely has a future in mobile gaming.


From ‘What Can Pokemon Go Teach Us About AR Gaming?’, Technavio



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