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Impacts of Blockchain Technology on the Online Advertising Industry

Impacts of Blockchain Technology on the Online Advertising Industry

A new fraud or misconduct is happening every day. Developers and hackers are using apps to access personal information and carry out ad fraud, technological giants are invading privacy, and then there is the usual ‘getting tracked by invasive pixels and cookies’ most people buy.

Now, ad fraud is turning out to be an extremely expensive problem for advertisers. A study estimates that advertisers have to pay $50 billion every year on this issue. Frankly, the entire system is opaque and rigged, and we have no idea how much we are getting ripped off when we pay for ads. 

The money spent by advertisers on ads ultimately gets spent on ad frauds and expensive middlemen. Companies are unable to spend money on actual consumers and let them view their ads. Until now, no organization or authority is taking any action to tackle ad frauds. Let’s analyze the reasons behind ad frauds. 

How Does Advertising Fraud Occur?

The size of the money involved in online advertising attracts hackers and fraudsters. These criminals create fake users or fake audiences or even fake clicks forcing advertisers to pay for false exposures. They manipulate digital advertising models that have some security breaches. Fraudsters sell fake inventory to online advertisers and fake traffic to the publishers—this type of rampant ad fraud has resulted in a loss of $50 billion every year, approximately. 

How Adbank can Help Prevent Ad Frauds

Most advertisers view Adbank as their messiah that can help them solve their expensive problem of ad frauds. Adbank is a tech startup that develops solutions based on blockchain technology to tackle the $50 billion issue of ad frauds. The payment protocol of Adbank uses blockchain technology that allows the transactions between advertisers and publishers to be transparent. The bitcoin system software developed by the ad-tech startup can also help create an ecosystem based on cryptocurrency that can detect fraud to reduce them. 

How Can Blockchain Prevent Online Ad Fraud?

Blockchain is a chain of digital blocks. Each block stores some data, and the blocks join with one another to form a chain. The information is not controlled by any government authority and is stored in a decentralized format. When a user stores information on the block, it can be accessed by all other users, even though the data can’t be edited. So, it is not hackable and can ensure security. So, blockchain technology has the potential to eliminate advertising frauds by using the following four methods: 

Tracking and Verification

Blockchain can ensure the advertisers’ security by tracking the advertisement and verifying the data of traffic, clicks, views, etc. Customers can also check the authenticity of the publisher or seller.

Privacy and Management of Information

Blockchain technology ensures that users with a digital signature can access transactional data, thus maintaining the privacy and security of the information or transaction.

Improved Viewability

A blockchain platform can use viewability tools to ensure higher traffic from target customers.  

Accountability and Transparency

A Blockchain ledger makes every user accountable for their transactions. Other third-party providers keep the expenses a secret, but there is transparency in every amount spent with blockchain.

End-User in Online Advertising

Adbank has recognized the significance of users in the online advertising ecosystem. For this reason, it has decided to launch a one-of-a-kind ad-blocking Internet browser extension. This extension will pay and reward users for viewing an ad. 

Are you wondering how the software will even work? 

BLADE, the cryptocurrency exchange, will reward users with Adbank’s personally mined crypto, ADB whenever they see, view, or watch an ad.

Since blockchain is transparent in all its operations, it allows Adbank to detect ad frauds, preventing advertisers’ money from going to fake bot traffic. With BLADE, the ads are broadcast on the user’s browser and not on the website. It helps prevent the invasion of fake bots and spoof domains. So, the advertisers can use BLADE to run their advertisement, following the user in their browser. 

This is the reason why BLADE is one of the most popular cryptocurrency exchanges. It protects all its users’ data and rewards them with the crypto, ADB, as they view an ad. Publishers also favor Adbank as they get their commission of the advertiser’s ad funds. They only have to sign in daily and collect their commission from their BLADE accounts. 

You can visit the link, ‘blade.software.com’, and learn more about the role of BLADE.

For a passive viewer, a person not involved in the advertising ecosystem, ad fraud may only seem like a small obstacle that the online advertising industry faces. But, in actuality, its impacts are far-reaching. The solution to this hindrance may lie in creating a steady, solid advertising ecosystem between publishers, advertisers, and users. An ecosystem that can respect and protect users’ privacy and value the attention of its users is the need of the hour.

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