The top-ranking webpage on Google gets 31.7% of the clicks and is ten times more likely to be clicked than the page at the number ten spot. The top three pages take 75% of the clicks while the results on the second page get less than one percent of the clicks. On average, moving up a position on the first page increases the click-through rate (CTR) by almost 31%. These facts highlight the importance of topping google rankings for your industry.
Keyword research involves finding out the keywords your target audience uses to find content or information in your industry. There are several tools, but you can start with a basic google search for queries related to your sector.
Keyword research helps you understand user intent. Navigational keywords are used by searchers who understand the product but are looking for information about different brands. Informational keywords are used to find information or answers related to the topic. Transactional keywords are used by people with the intention to buy a product. You can use this information to create a buyer persona and develop a content strategy.
Improve On-Page SEO
After identifying the top-ranking keywords in your sector, proceed to optimize the content on your site. Start with the title tags on the landing pages on your site. Ensure that they are descriptive, emotionally appealing, unique, and include the targeted keywords.
Create quality, useful content that your target audience will enjoy reading and use to get valuable information or insights. Optimize the content with keywords by inserting them naturally in the text. Use data-rich content to back up facts and establish yourself as an authority in your sector.
Top Local Rankings
Google gives preference to websites that target local markets. The aim is to connect consumers with businesses that are most likely to solve their problems. That’s why you should make an extra effort to top local search results by optimizing your website with local SEO.
Optimize Graphics and Images
Graphics and images improve the aesthetics of your website and can also enhance user experience. However, you need to make sure they are of the right format and size to avoid slowing down the website. Make sure the graphics are relevant to the content and are strategically placed. Use your creativity to accompany the graphics with keywords descriptive.
Start a Blog
If you don’t have a blog, you are missing out on opportunities to generate leads and gain domain authority. A well-optimized blog improves SEO rankings and gives people a reason to visit your site. For instance, blog Eskimoz provides great tips on how to improve your SEO rankings and is a great resource for anyone searching for information about SEO. Blogging is also a great way of engaging potential and existing customers.
Link building is a strategy that can help build your google rankings, but you need to tread carefully to avoid Google penalties. Your links should be authentic and relevant to the text. Your backlinks should be unique and active, implying that they link to content on different domains and IP addresses. The links should be relevant to your industry. To avoid penalties, use diverse anchor texts with keywords. Finally, make sure your backlinks have high domain authority.
Beat Your Competitors
If your competitors rank highly on Google, they are likely to be using popular keywords. Use Google keyword research tools to find the keywords they are using. Your aim should be to rank higher than them for these keywords. Instead of writing new content, you can use the skyscraper method to improve existing content and promote it to increase traffic. Another effective method is to create long-form content on a topic with links to authority sites.
Conduct a SEO Audit
SEO audit involves analyzing how your website ranks for keywords and other digital marketing metrics. It is advisable to engage the services of an SEO specialist such as Eskimoz to ensure that the analysis is comprehensive and produces actionable information.
Typically, an SEO audit will produce a report that indicates the current rankings of your website, the load speed, and mobile compatibility. The audit identifies your target audience and their browsing habits, and their needs or preferences when shopping for your products or services.
They will study the competition to understand how they rank and the strategies they use to enhance visibility. You can use the information to devise strategies and actions that will help improve your rankings and online visibility. The aim is to improve your rankings and beat rivals in the search results for specific keywords.
Professional SEO experts will also study your website architecture and devise strategies to optimize the content. For instance, the best SEO agency in London can use their experience to help you rank on local keywords. They will also improve the site to make it lighter and mobile-friendly.