India market for wearable devices more than doubles in Q2

Bengaluru: The market for wearable devices more than doubled in the second quarter of 2019, reaching an all-time high of 3 million shipments, research firm International Data Corporation said. India is the world’s third-largest market for wearable devices, after the US and China.

IDC attributed the growth to ear-worn wearables, which include wireless earphones that track health and fitness or enable smart assistants.

“The market for ear-worn devices has seen exponential growth in the last few quarters and this will continue in the coming quarters as well, primarily because traditional audio vendors are moving towards the wireless devices as it provides the ease of operation and comfort of carrying a device, while participating in a fitness activity or taking a call on the go,” said Anisha Dumbre, Market Analyst, IDC India.

Shipments of wristbands rose over 19% in the period, though they fell 24% sequentially as brands corrected inventory after large shipments in the first quarter.

“The average selling price of this category declined 9.7% from the previous quarter to USD 26 as brands have launched more affordable options in the market to onboard new segment of users,” the report said.


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