Indifi records resurgence in credit demand; crosses the 500 cr AUM mark

NEW DELHI: Digital financial services company Indifi Technologies announced that it has recorded a resurgence in credit demand in the wake of the Covid pandemic. Segments in MSME such as e-commerce and retail saw a very good performance. The growth was bolstered by multiple factors including progressively tightened credit criteria; a cautious customer selection strategy and improving contribution margin. At the current momentum the company is set to sustain a 50% CAGR over the last four years and has already crossed the 500 crore AUM mark.

Through Q1 and Q2, even at the peak of the second wave, Indifi continued to cater to MSMEs across multiple segments like e-com, retail, pharma, food & hospitality, FMCG, and few more. Collection efficiency also saw a resurgence, beating the best-in-class industry benchmarks. On the back of customer centric product innovations Indifi crossed pre-Covid in Q2 FY’22.

In a statement, Aditya Harkauli, Chief Business Officer, Indifi said, “Not only is sound risk management at the heart of our operations but we believe that it is fundamental to the continuity of business. Our continued reliance on a verticalized and segment specific underwriting, account management approach, helped to pick up abd assess the differential impact of Covid related disruptions across borrower segments. This enabled a pivot towards segments & borrower profiles of choice.”

Indifi revealed that MSME borrowers were seen to be increasingly seeking presence-less modes for meeting their credit needs. What specifically saw acceleration amongst Indifi borrowers was the increasing comfort with features such as CKYC/OKYC, E-Sign, Video Sign, E-NACH, etc. that contributed to a 200% rise in the number of borrowers closing all formalities for loan disbursal directly into their accounts, online on the platform itself – without any recourse to physical interaction.

As the heightened uncertainty of the pandemic continues to loomover, MSME borrowers have vocalised the need for credit on more flexible terms to cope with disrupted business cycles. Indifi has used the opportunity to mainstream ‘line of credit’ as a form factor (which comes configured with multiple repayment options) to cater to this strongly articulated need. Both facilities – Term Loan & Line of Credit – saw a growth in the disbursals through the April-Sept period.

The Gurgaon based firm, recently raised Rs 340 crore in series D Equity, and Debt Funding. Looking ahead, it plans to deepen the existing partnerships across digital ecosystems for customer acquisition, drive profitability through a curated portfolio of few products and ramp up their supply chain business.

To serve their customers better, Indifi had launched a mobile app in Q1’2021.


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