Instagram and TikTok: Which One is More Popular and Why?

Instagram and TikTok: Which one is More Popular and Why?

TikTok and Instagram, both social media channels are highly popular in this day and age. Instagram was first launched in the year 2010 and has over 1 billion active users. It is popularly known for its photo and video sharing features. On the other hand, TikTok is a video sharing application which was founded in the year 2014. It is well known for its short video sharing features.

Given that both the applications are popular, it is relevant to draw a comparison as to which one is better.

Benefits of Instagram

Instagram is one of the best platforms when it comes to influencer marketing. It is a tried and tested method by a number of businesses to reach wide pools of audience. At present, it is one of the most preferred platforms. Irrespective of the nature of your business, this social media channel can effectively be used to market the products and services properly.

Benefits of TikTok

TikTok is different from Instagram in the sense that it only allows you to share videos. This is different from what Instagram offers. The audience that you will find on TikTok is also different. Most of the users on this platform is between the age of 16 and 24. Majorly, there are three options for marketers on TikTok: organic influencer marketing, paid advertisements and sharing of original content on the account of brand. In order to ensure that the marketing is done in the right way, you can buy TikTok views.

The Differences

There are various differences between these two platforms. Instagram is an ideal platform if you want to specifically target a market. On the other hand, TikTok is more ideal if you want to target based on geographical regions. Moreover, if you want to create a relationship with the youth demographic, then TikTok is the right option to go for.

At present, Instagram has more users than TikTok. On the other hand, TikTok still has to explore its complete potential. The most important difference between these platforms is the kind of content that is uploaded. TikTok and its tools allow to create stories which are driven by narratives. This is the perfect way in which you can communicate a story to the customer. On the other hand, Instagram provides a mechanism in which sales can be build by targeting specific demographics.

Which One Wins?

At present, Instagram clearly has more users. However, this doesn’t mean that the platform is more successful. Trends and statistics show that TikTok is gaining more popularity in recent times. More influencers are now emerging on TikTok. Even more, businesses are now making a shift to this platform.

The rate at which users of TikTok are increasing is more than the rate of Instagram. This shows that TikTok is more popular. However, it is important to note that the businesses may simultaneously use both platforms for their marketing. Both platforms come with their own pros and cons.

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