Instagram is the popular picture and video-sharing social networking platform enjoyed by a billion people. But Instagram last Thursday invited uproar after appearing to introduce an unpopular update. This saw users required to swipe side-to-side through their feed as opposed to the familiar up-and-down scrolling.
The Instagram upgrade did not affect all users but those who did found they had to swipe horizontally through their feed.
Users also needed to tap through the posts, in a similar way to Instagram Stories.
Immediately after the change was made, users took to Twitter to demand a return to the familiar up-and-down scrolling method.
The change trended under the #instagramupdate hashtag on Twitter, accompanied by mainly negative comments.
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@therushahead wrote: “Has Instagram lost its mind? I am not tinder swiping through everyone’s posts #instagramupdate”
And @michaelbrown_10 posted: “Only in 2018 could a company as large as Instagram release a new update and then receive such a backlash over it that they change it back 20 minutes later.”
Instagram immediately apologised for the incident, which it described as a test feature.
Instagram head Adam Mosseri described the changes debuted on Thursday as part of what was meant to be a “small test” of the new features.
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And this trial was inadvertently distributed far more widely than anticipated.
An Instagram spokesperson said: “Due to a bug, some users saw a change to the way their feed appears today.
“We quickly fixed the issue and feed is back to normal. We apologise for any confusion.”
The Instagram upgrade has now been rolled-back and those still experiencing the test should restart the app.
Yet despite the negative feedback, the test could be a sign the update may become permanent.
There had been indications Instagram had been testing the change for several months.
Industry insiders reported in October about a minority of users experiencing the change.
At the time Instagram refused to confirm whether they were working on it, offering only this statement: “We’re always testing ways to improve the experience on Instagram and bring you closer to the people and things you love.”
The tap-to-advance method to browse your friends’ content more closely resembles the interaction within the popular Instagram Stories feature.
In September, Instagram’s founders Kevin Systrom and Mike Krieger, left the company acquired by Facebook for $1billion.