As streaming services as HBO Max, Netflix and Disney + plus compete for subscription dollars and YouTube, Xumo, Kanopy, Tubi TV, Vudu and Pluto TV try to earn more advertising revenue from traditional television, children’s entertainment and the technological tools that manage their time in front of the screen. They are becoming more important.
On the transmission side, Netflix He has been organizing his resources for months, hunting talents like Chris Nee, creator of the Disney Channel “Doc Mcstuffins” series, Naketha Mattocks (“The Descendants”) and Kenny Ortega (“High School Musical”) – to join his creative stable talent. HBO Max was locked in several years of “Sesame Street” shows, which will be available when its service is launched in May. Finally, there is Disney +, which accumulated 28.6 million subscribers for its service until February 3.
By recognizing the threat, advertising platforms are giving their own answers. Some of these platforms also broadcast the same programs that are available on subscription services, but as exclusivity becomes more important, the public and artists can expect platforms like YouTube, Facebook and others will spend more on original programs that attract younger audiences.
For example, Facebook intends to spend $ 1.4 billion on programming for its Facebook Watch service, according to a report in The Information.