There are many factors that can help improve the promotion and marketing of a medical practice. One of the most important is how the business is presented online.
The majority of people who are searching for information about a medical practice, whether it be a local one close to them, or a specialized one, will do so on the internet. Having a website that is fully functional and easy to find is very important.
Does Your Practice Have a Website?
The first thing to look at is if you actually have a website for your medical practice. You will be amazed how many businesses still don’t have their own website. If you do not have a website, then your first call of action will be to get one developed. There are hundreds of companies who can develop a new website for your business.
Does Your Website Work on Mobile Devices?
If you do have a website, which is hopefully the situation, then there are a number of things you will need to check. The first is whether your website is responsive. This means that it will work and function correctly on different devices such as a desktop, laptop, tablet, and of course a mobile phone.
Today there are more people connecting to the internet and using their mobile phones to browse, rather than a regular desktop or laptop. If your website is old and hasn’t been updated for many years, the chances are that it won’t be responsive, and could be very difficult to use on a phone.
Is Your Website Easy to Use?
Another important aspect of your website is the overall design. Is it easy to use and find what you are looking for? Or is the design confusing and difficult to use? You will want your website to convey your message to potential clients but also be one that is simple and not cluttered with unnecessary elements.
When people are searching online for a medical center, they are more likely looking to find information, rather than look at impressive photos or video clips. Give your users what they are looking for.
Is Your Website Up to Date?
Is all of the information on your website correct? Have you recently changed address, telephone or email, but have not updated that information on your site? There is nothing worse than having a website with outdated information.
As well as the information on your website, are you updating the content, or posting on a blog? Showing potential clients that your website is being kept up to date, with news and articles being published on a regular basis can provide a positive look towards your medical practice.
Is Your Website Using New or Old Technology?
The internet is an ever-changing place, and technologies are improving all the time. Many years ago, you would find a lot of websites using Flash for their graphics.
Over the past few years, the use of this has stopped and many modern browsers will not allow flash to work unless explicitly allowed by the user. If your website is using Flash technology, you should seriously consider removing or replacing it.
Are You Listed on Google Maps?
This is a very important thing to do. You will want your medical practice to be listed locally when people are searching Google, and a quick and easy way to do this is to claim your business listing on Google maps. Once you’ve claimed, or signed up for your business listing, you will then need to verify your account. This can be done by telephone, post or email depending on the options Google provides.
Once you have verified your business, you then need to add various information such as opening hours, services provided, telephone numbers and any additional information that may be useful.
Create a Blog
Having a blog as part of your website is a great way for you to add content yourself, without having to go through your web developer. This can save you time and money, and is a great way to promote any new services, offers or general medical information that you would like to share with your existing and also potential clients.
Your online presence and how people perceive your business when searching on the internet is extremely important, and plays a huge role in the successful marketing of your medical practice. If your website is out of date, or has issues performing properly, then you need to take immediate action. There are several companies such as Practice Bloom, who can help with many aspects of your marketing requirements. It is a good idea to discuss your needs with marketing experts, who have the knowledge and experience of how best to grow your business.