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Jomablue Reimagines Mobile Event App with Tech-Forward Design


SYDNEY–()–Jomablue, a leading event intelligence software provider, today
announced the launch of its redesigned mobile event app that eliminates
the need for App Store downloads. By analyzing millions of user
interactions throughout the last several years, Jomablue identified
content and event app features with the highest value to users. With
up-to-the-minute agendas, speaker lineups, surveys, and exhibitor lists,
the reimagined app delivers the features customers want and use.

Jomablue is again leading the way with the first event app solution to
adopt new, browser-based technology. This removes the need for users to
download another app and provides an integrated digital experience.

The technology also enables the Jomablue platform to offer event
marketers the ability to create, update, and monitor content across all
platforms in real time with a single click.

Additionally, managers can view activity within the app before, during,
and after events to enhance the depth of insights and increase ROI with
targeted precision — allowing them to transform event experiences into
sales and marketing insights.

Jomablue has also adopted optional facial recognition technology to give
customers and event attendees a cutting-edge experience. Users will be
asked to validate their identity using two-factor authentication, such
as a phone number or email address and a photo they upload to the app.

“When event apps first came out, people didn’t know why they needed them
— they just thought they needed them. Now, after years of delivering
event apps, we clearly know what people actually use, and that’s what
our reimagined app is focused on,” said David Haysom-McDowell, CEO of
Jomablue.

The new app platform is available now as a subscription add-on product.

About Jomablue

Jomablue is the leader in event intelligence, empowering top brands to
transform event experiences into sales and marketing insights. www.jomablue.com



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