Klarna says that “human error” meant its newsletter was sent out yesterday (12 October) to some people who had recently used one of Klarna’s products or services, but hadn’t signed up to the newsletter.
But some of the people who’d received the email weren’t aware they’d used a Klarna product, leaving them confused about how their data had been obtained.
The firm says that some retailers use its services to process all their debit and credit transactions – meaning people could technically have used a “Klarna product” even though they’d made a purchase through a third-party retailer and paid by card rather than through Klarna financing.
Klarna says it’s investigating how the email error happened and is taking action to make sure it doesn’t happen again,
The Information Commissioner’s Office (ICO) said that businesses should only contact individuals for electronic marketing purposes where consent has been provided or, in limited circumstances, where they have an existing relationship with a customer.
For more help on your rights and protection when buying online, see our Consumer Rights guide.