Retail

Kylas launched in India to help SMBs grow


PUNE: Kylas, a Customer Relationship Management (CRM) product, has been launched in India. Kylas will help small and medium businesses streamline their sales efforts, engage with customers effectively and grow faster.

During the last one year, SMBs in India have been severely impacted with the uncertainties of start-stop lockdowns, unreliable cashflows and disrupted supply chains. Covid-19 has forced SMBs to accelerate digital adoption and ensure business continuity in this challenging environment. Kylas was launched with a vision to make a high quality CRM software accessible to small businesses so that the focus is on reviving their businesses without the additional burden of increasing its technology costs.

Kylas comes built-in with a host of productivity and collaboration features to improve sales team productivity. It integrates with Facebook, Whatsapp, IndiaMART, Shiksha.com and many more to accelerate the end-to-end customer journey of SMBs. The company is launching a unique ‘SMB Upskilling Program’ with an aim to educate, enable and advise growing businesses about their digital transformation roadmap and operations. This is a four-week program, during which SMBs will learn about using technology and platforms for business continuity and resilience, marketing (including digital and social media), lead generation and overall digital transformation. The program will be led and conducted by the leadership team and subject matter experts at Kylas.

In a statement, Ketan Sabnis, CEO and Founder, Kylas, said, “While large enterprises have the resources and wherewithal to undergo rapid digital transformation, SMBs face various challenges such as lack of accessibility to technology, cost constraints and shortage of talent with relevant digital skills. To bridge this gap and to help SMBs digitize their end-to-end customer journey, we have built Kylas. We believe that our customers can benefit from its enterprise-grade CRM capabilities. Additionally, our customer service, SMB upskilling initiative and our future product roadmap will further strengthen the key value propositions of Kylas.”

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Over 150 businesses have signed-up for Kylas in the past few weeks leading up to the commercial launch.



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