Latest Study by Gravitee Investigates the World’s Obsession with Apps

Latest Study by Gravitee Investigates the World’s Obsession with Apps

So many people around the world rely on apps to make their lives more convenient.   Although this is mostly true, it’s also common knowledge that some apps are a waste of time and money.

In the US alone, there are about 1.85 million available mobile applications running on Android and iOS devices combined. That’s a lot of options for apps.

A study by Gravitee has revealed the insane numbers of downloads some apps are achieving this year alone. It may come as no surprise that the Chinese app, TikTok, has already surpassed 830,000,000 downloads this year alone and numbers are constantly increasing.

Facebook’s apps are the second most popular around the world. The app has over 1 billion daily active users, which is about 25% of total monthly users.

Instagram comes in at a close second, with over 580,000,000 downloads so far in 2021. Following this, we have WhatsApp, Telegram, Facebook Messenger and Zoom.

While Zoom has always been a popular app, the rise of working from home since the start of the pandemic has led to increasing downloads, even as global lockdown restrictions have either ended fully or are starting to ease, people are still favouring remote working.

Zoom has been a popular app for quite some time now. The key to its success? It allows users to video chat with up to 50 people at once, and also share files and screens.

Not only that, but it also offers 24/7 support and is available in 12 different languages! The ability to connect with so many contacts whilst following the stream of news from worldwide channels is an invaluable service during this time of the pandemic. 

There is no surprise that the most popular apps in America are made by American-based companies. Facebook, Amazon, Netflix and Google all have the honour of making it into this list.

The fact these four leading social media and entertainment app services are so widespread speaks volumes about society today. With people constantly glued to their smartphones and tablets, it’s easy to see why such apps sell so well worldwide. 

While we can’t deny that we’re obsessed with apps in the USA, we must also remember that some people would rather rely on good old fashioned face-to-face conversations in times like these. Although this may seem strange in a world with an increasing pandemic and increasing reliance on technology for everything, there’s still room for change.

While there was a time when we did everything with our phones and tablets and relied on apps to get us by, it’s important that we also develop social skills beyond what can be achieved through technology.

There is still more to life than relying on the latest app that will make your everyday tasks all the simpler. Instead of opening Facebook every day on lunch break, perhaps read a book or watch some Netflix (if you’re lucky enough). It may seem far-fetched in a world like this, but sometimes it really does make sense to disconnect from the endless stream of information and notifications for five minutes while you read something new.

Why are we Addicted to Apps?

It is easy to see why so many people are becoming hooked on apps. It is a chance for us to be connected to the world at all times, and in social media’s case, it offers a way for us to communicate with our friends and family whenever we wish.

However, this will only last as long as the pandemic does. We need to ensure that when things get back to normal, that there isn’t a slump in in-app downloads because of a lack of trust after all of the scares we’ve had recently.

People may find themselves questioning who they can trust again, which could lead them not to want anything to do with new technology or innovative services offered by smartphone apps.

Domestically, we’ve got a long way to go before we can say that everything is better.

However, as more and more people join the workforce again as lockdown continues to ease, many of them will be wanting some time off. With this in mind, apps such as Zoom and Whatsapp will allow us to work from home without having to spend all of our free time staring at screens.

At first glance, apps appear to help our lives become significantly easier than they ever were pre-pandemic. However, on closer inspection, it is clear that we must understand their limitations before we can consider them truly reliable and trustworthy.

The constant pressure of having all the information right in front of us means that this type of app usage cannot be maintained indefinitely. We must ensure that when the pandemic ends, we ease back on our app usage so they do not become a crutch for us again.

The average person spends over 4 hours per day using apps. This is on top of the 10 hours per day they spend using their smartphone or tablet.

This number translated into yearly use comes out to about 585 hours, or 31 eight-hour workdays, spent on apps! When compared with other mediums of media consumption (television, radio), this is an astonishing figure. Furthermore, it makes sense considering that smartphones and tablets are more portable than either TVs or radios. They provide constant access no matter where users go.

The Future of Apps

Apps are more popular than ever, but it is unclear how long this can last. As more and more businesses adopt virtual work practices, the possibility of apps becoming less relevant in everyday life becomes increasingly likely.

For now, however, apps continue to dominate our lives and there is no sign of this slowing down anytime soon. While some individuals may want to decrease or stop their usage of apps, this trend looks set to continue for the foreseeable future.

App development companies have seen this immense opportunity and responded by creating new downloadable software for almost anything possible (Dating Apps, Health Apps, Sports Apps etc.)

The future of apps is just as uncertain as the future of technology itself. The only thing that can be said with any certainty is that they are here to stay for now, and we should all make an effort to ensure our dependence on them will not come back to bite us when the pandemic ends.

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