Lead Generation: A Beginner’s Guide to Generating Business Leads

Lead Generation: A Beginner's Guide to Generating Business Leads

So, you have started up a new business and have been developing your brand. Getting new customers and gaining traction for your brand is not easy, but with a few simple techniques, and a lot of consistent work, you can start getting it right. 

Lead generation is one of a company’s most important undertakings. Qualified leads are more likely to convert than general traffic being driven to the site. By targeting the right audience and by focusing on these leads, you are more likely to actually make sales and avoid the dreaded abandoned cart or drop off rates.

With this in mind, we took a look at a few handy techniques to increase your lead generation. Not only does it not have to cost an arm and a leg, but you can also attract a loyal customer base who will return time and time again to your company. So, let’s get started. 

Make Use of Social Media Platforms 

One of the first avenues that we recommend all brands to look at to generate leads is social media. With the right know-how, it is a cost-effective and efficient way of reaching out to new customers and broadening your brand’s reach. Not only is content going to be one of the most vital aspects in reaching and converting customers, but knowing how to reach beyond your community is important. 

Sponsored posts on Facebook, for example, are a great way of placing your content and brand in front of your target audience that is not within your fanbase. If you simply don’t have the time or the know-how, a Facebook ad agency offers a great ROI on lead generation and can ensure that you start converting traffic to paying customers. 

The key is to keep track of how well your campaigns and posts are doing organically. Posts that are generating a large amount of traffic and engagement are great posts to put some money behind. You are then able to choose the exact audience that you want to target. So, choose an audience that has the right interests and behaviors that fits your demographic and put some money behind those posts. 

Open Up Engagement With Various Touchpoints 

You will want to make yourself as available as possible to your potential clients. When you take a journey through your site, make sure you pick up where your client would want to connect or engage with you. Keep in mind that different people prefer different forms of communication. While some still prefer phone calls and one-on-one communication, others would rather opt for messaging options.

While emails are a great way of communicating with your clients, more and more customers are preferring real-time, instant communication with brands. Live chat statistics show just how effective chatbots and instant messaging are for companies. Customers are able to get their questions and problems sorted out then and there, and leads are more likely to be converted to customers if their needs and questions are instantly met. 

If you place a chatbot on your product page, for example. A potential customer who is interested in the product is able to ask the relevant questions about the product and have a representative of the company answering it in real-time, increasing the chances of conversion. 

Representatives can also assist with troubleshooting, or pointing the customer to another product. They can also be very handy in upselling a customer, or reassessing their needs and providing them with the right product or package for their unique needs. 

Make Use of Google to Reach Customers 

We mentioned content earlier and want to get back into that. Content is not only important for your site, social posts and emails but it is also critical for your SEO. Search engines like Google will regularly scrape your site, picking up the relevant keywords to know where to place you and how to rank you among the other results. 

You need to keep in mind that your potential customers are searching for phrases and keywords all the time, so you will want them to organically come across your site. This is why we prompt companies to create blogs regularly. 

Educational, informative blogs are highly useful in ensuring that your company is found in the mass of Google results. Useful how-tos and comprehensive guides can be found by potential customers who are actually looking for those solutions.

However, this doesn’t guarantee you the top slot on the Google results page. The next step is to actually start putting some money behind your keywords. Paid ads are a great way of catapulting specific words and phrases to the top of the results and ensuring your company is found first. Keyword research is a great way of making sure that you are putting money behind the right words by finding out what your competitors are targeting, what is trending and what your customer is searching for. 

Last Thoughts 

Lead generation is really a matter of testing and measuring every action you take to make sure it is working. So, from A/B testing various elements on the site to measuring the success of your campaigns and the traffic to your site, keeping track is vital. It is also important to keep mapping out your customer and make sure that you are targeting the right content for them.  

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