Leaflet distribution is a great way to grow your business if you are a startup. We all know that not everyone is on the web or has access to the internet. This is a huge chunk of the population we are talking about. Social media marketing alone can not push your business; you need to go door-to-door and sell your product.
Talking of leaflet distribution London, it is a very cheap and effective way to reach your target audience. Most startups don’t have a lot of money at the start. With limited resources, it becomes very difficult to keep the business afloat and do aggressive marketing at the same time. Someone rightly said, “necessity is the mother of all invention.” Small companies have used leaflets to advertise themselves and reach customers for a long time. Their business has also seen growth, and they have saved a whole lot of money by using leaflets.
But, what makes these leaflets so amazing? And what’s the reason why it is still being used by many small businesses and startups as a means to advertise themselves? Let us attempt to answer this question.
Cost-Effectiveness – The cost-effectiveness of distributing leaflets is not even in the same league when it comes to comparing it with other advertising methods. You can place bulk orders, and the price is so cheap that even emerging startups can afford them.
Reach – Every business has a target audience they need to address. If your business demands door-to-door advertisement then, leaflets are the way to go. The reach of a leaflet is on the ground level, and people who have nothing to do with social media also get to know about your business.
Get Creative – As there are no regulations when it comes to leaflets, you have the freedom to get as much creative as you want. You can customize your leaflet, be tacky or funky, and catch eyeballs. Advertising means getting attention, and leaflets give you the option to grab attention.
Make Long Term Impact – If your leaflets are of good quality then, there is a high chance that people will remember them. A growing business needs an impression, and in order to build that, you will need to have some sort of impact. Surveys have shown us that most people don’t just throw these leaflets away but keep to themselves. Your aim as a business owner must be to send out leaflets that help you create a brand image, and the impact will follow.