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Majestic to give away £1m bottles of wine as it launches 'fitting' service based on blind tasting


Majestic to give away £1m bottles of wine as it launches ‘fitting’ service based on blind tasting

Taste test: Majestic will allow customers to try eight wines for free and then send them a profile outlining their preferences

Taste test: Majestic will allow customers to try eight wines for free and then send them a profile outlining their preferences

Majestic is giving away almost 1m bottles of wine as it launches a ‘fitting’ service for customers based on blind tasting.

The retailer will allow customers to try eight wines for free and then send them a profile outlining their preferences based on style and qualities rather than grape or region.

Customers can then choose their favourite wine to take away for free.

It is the first major change introduced since Majestic’s 200 stores were snapped up by New-York based Fortress Investment Group, which is owned by Japan’s Softbank. 

The aim is to attract younger customers who drink gin and craft beer.

Joshua Lincoln, managing director, said: ‘Customers are desperate to get their head around wine, and do it quickly. 

We hope to introduce them to new styles, grapes and regions so they can explore the brilliant bottles that are out there.

‘It’s just like how Spotify or Netflix can help you pick new music or films that match your interests, but you may not have heard of or considered.’

 



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