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McDonald's loses "Big Mac" trademark case to Irish chain Supermac's


© Reuters. Fast food hamburgers from the chain McDonald’s are provided due to the partial government shutdown as the 2018 College Football Playoff National Champion Clemson Tigers are welcomed in the State Dining Room of the White House in Washington

(Reuters) – McDonald’s Corp’s (N:) has lost its rights to the trademark “Big Mac” in a European Union case ruling in favour of Ireland-based fast food chain Supermac’s, a decision from the EU’s Spain-based Intellectual Property office (EUIPO) showed.

The judgment revoked McDonald’s registration of the trademark, saying that the fast food chain had not proven genuine use of it over the five years prior to the case being lodged in 2017.

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