MediaCom Wins Tech Security Firm Arlo's Media – B&T

MediaCom has been appointed as Arlo Technologies’ media agency of record. Arlo, a leading cloud-based security platform is a lifestyle solution that provides users visibility, insight, and a powerful way to protect and connect with what matters most.

Established in 2018, Arlo combines an intelligent cloud infrastructure and mobile app with a variety of smart connected devices that transform the way people experience a connected lifestyle. Their cloud-based platform creates a seamless, end-to-end connected lifestyle solution that provides users visibility, insight, and a powerful means to help protect and connect with the people and things that matter most to them.

Effective January 1st, 2022, the new partnership will see MediaCom lead media buying and analytics for Arlo Technologies.

Lambro Skropidis, Arlo’s director of marketing, APAC said, The Arlo brand has enjoyed immense success in recent years, growing from a sub brand, to a brand in its own right. As we now look to accelerate the brand’s growth, we have looked to partner with one of Australia’s best media agencies to help us realise our potential. We have been impressed with the track record of Mediacom in Australia and NZ and feel that their innovative and progressive thinking is a good match for what is required for the Arlo brand to grow to the next level in this region.”

Matthew Vogts, MediaCom’s chief growth officer added, “Arlo are a high-growth technology company who were looking for a like-minded partner. We were extremely impressed with their ambitions their focus on innovation and aspirations for APAC. They have a market-leading tech product and are standing out in a fiercely competitive category.”

Yaron Farizon (main photo), CEO MediaCom AUNZ said, “We are thrilled to announce this news today. Arlo are exactly the kind of partner we like to work with and one where our specialist media capabilities can make a real difference to their business growth. I am so proud of our team who made this possible. The breadth of capability we can offer across Arlo’s customer journey, from media planning to analytics. I can’t wait to see our partnership get underway”.


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