Retail

Meesho gets nine million women entrepreneurs on its platform


Meesho has recorded nine million women entrepreneurs on the platform. Women entrepreneurs on the platform also saw a 2.5X year-on-year growth in orders in 2021. The company supports women entreprenuers in their quest for financial independence through the company’s reselling business model.

Nearly 600 million people in India are still not connected to the internet, with a majority of them from non-metros. Meesho entrepreneurs are focusing on this market by influencing demand, and providing value-conscious customers access to affordable products.

More than 60% of Meesho’s entrepreneurs are from Tier 3 markets like Dimapur, Faizabad and Haldwani, Meesho. Apparels, personal care, kitchen and home decor are the highest-selling product categories on the platform.

“Meesho is championing socioeconomic equity, enabling more women even from the remotest regions to find financial independence. By supporting entrepreneurship and facilitating accessibility, we are bringing more people from the grassroots online, and driving Bharat’s e-commerce growth story,” said Vidit Aatrey, Founder & CEO, Meesho, in a statement.

With 15 million entrepreneurs on the platform, Meesho’s reseller business model helps anyone using a smartphone set up an online business at zero cost. Entrepreneurs can create product catalogues on the app and sell to their local and digital communities with end-to-end customer, logistics, and technological support from the company.

(The one-stop destination for MSME, ET RISE provides news, views and analysis around GST, Exports, Funding, Policy and small business management.)

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