Commenting on the trends, Caoimhe McGonagle from Bella Baby noted: “Over the last few years we have seen a boom in the number of kids influencers online. Whether it’s on YouTube, Instagram, TikTok, or any other social media platform, these kids are creating content for their peers.
“These kids are sharing their hobbies and lives online, and by doing so, are marketing products through various paid partnerships with affiliate brands.
“It’s great to see young kids making their way through this digital age, and making it work for them! Social media is a huge part of growing up these days and there are great opportunities for kids to create their own online enterprise.
“However, it’s also important to remember that the internet can be a dangerous place for young people.