The Icon E Concept is also a tribute to chief designers from Mercedes’ history: Paul Bracq, who styled the original W115, and Bruno Sacco, who served as head of design between 1975 and 1999.

While Obendorfer does work for a design studio, his automotive redesigns are largely personal projects. That being said, one of his creations, a Citroën Type H-inspired bodykit for the Citroën Relay van, was put into production a couple of years ago. 

All of Obendorfer’s automotive concepts aim to reimagine the classic design of iconic cars from decades ago, such as the Renault 4 and the Fiat 600

While it is tempting to use the word ‘retro’ to describe his designs, Obendorfer himself regards the term with some scrutiny, noting: “They are interpretations obtained via a creative process, similarly to any new models. From the designer’s point of view, it’s easy to see that ‘retro’ as such does not even exist.”

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