Gear makers such as HP, Asus, Lenovo and Logitech are sponsoring women in India to help them become top esports athletes while Red Bull continues to be the largest sponsor and promoter of female esports celebrities across the world.
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These are just a few examples of how India’s gaming sector is focusing on attracting a segment of consumers who now appear to have more time for esports given the Covid-induced work-from-home schedules. According to a joint report by Google and games market intelligence firm Niko Partners, India has the lowest overall percentage of female gamers in Asia, at 18%.