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Migration to new TV channel tariff regime complete: TRAI


MUMBAI: With the March 31 deadline for the TV consumers to select channels of their choice passing, the Telecom Regulatory Authority of India (Trai) has expressed satisfaction on the migration of consumers.

“Migration to the new tariff order is complete with most of the viewers either selecting their choice of channels or continuing with the best fit plans (BFPs). Many of the DTH consumers, who have been migrated to BFPs in the last two months, have either remained with those packs or changed a couple of channels. In a way, these have become their packs of choice,” Arvind Kumar, advisor, Trai told ET.

However, sources say that only 60% of cable TV consumers have opted for channels of their choice, while 39% have been migrated to BFP.

A senior executive of a large cable company told ET that every day they are receiving consumers’ selection and are shifting from BFPs to consumers’ choice packs. “It might take some more time, but consumers are also changing the channel mix continuously. This should settle in a month,” he added.

In the direct-to-home service, so far 35% customer have opted for channels of their choice, while 48% have been migrated to best fit plans. Remaining 17%, who had opted long duration packs, are still using the old mix.

“The BFPs of DTH are very much in line with our consumers’ choice. They are hardly making changes. But whenever we receive any request, we try to service our consumers within 24-hours,” said a top DTH executive.

Meanwhile, many consumers are still grappling with issues related to selection of channels and pricing.





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