Mondelez India, the maker of Cadbury Dairy Milk chocolates, plans to enter the ₹35,000-crore per annum salty snacks market in the country led by Haldiram’s and PepsiCo.
This is part of a strategy to expand non-chocolate segments and target the country’s growing appetite for ready-to-eat products, especially after consumers increasingly spend more time in their homes due to the pandemic, said Deepak Iyer, president-India at Mondelez International.
“Our ambition is to be a snacking company,” Iyer told ET. “If you want to become a snacking company, every aspect of or any subcategory of snacking in space is on the table as an effective option. We will decide when and how to launch.”
