More middle class viewers tune in to Channel 5 as it moves away from shows like Big Brother
New direction: More middle-class viewers are switching over to Channel 5
More middle-class viewers switched on to Channel 5 last year, its latest accounts reveal.
Traditional television channels are struggling amid the rise of Netflix and other streaming services.
But moving away from shows such as Big Brother and launching Michael Palin in North Korea and Secrets Of The National Trust helped Channel 5 move upmarket.
The broadcaster said 41 per cent of its viewers are now in the top ABC1 demographic, its highest percentage in its 22-year history, contributing to a 7 per cent rise in overall viewers to 57 million.
It said a dip in operating profits, from £45 million to £39.9 million, was due to increased spending on UK original programming, leading to its first Bafta award – for Cruising With Jane McDonald.
Figures for the year ending September 30, 2018, show turnover was steady at £376 million.