More than 2.5 Million Virtual Eyewear Try-Ons (and counting!) – a Revolutionary online shopping tool

More than 2.5 Million Virtual Eyewear Try-Ons (and counting!) - a Revolutionary online shopping tool

The SmartBuyGlasses Optical Group is celebrating more than 2.5 million virtual eyewear try-ons – making shopping eyewear online easier (and cooler!) than ever before.

The virtual try-on and frame recommendation technology from,,

The Presented Virtual- Try-On tool that is being used on SmartBuyGlasses platform was developed by Ditto, it allows customers to quickly and effortlessly see themselves wearing over 14,000 eyeglasses or sunglasses in 180 degree angles from more than 180 designer brands. The purpose of the tool is to make online eyewear shopping exiting and simpler.   

The Ditto technology has been in use on the website for more than a year and with such staggering numbers of customers using the tool, it’s clear the virtual try-on is revolutionising a ‘customers try on experience‘  and subsequently the shopping experience of glasses online.

“At SmartBuyGlasses, we are working hard to continuously improve the customer shopping experience online. This includes being at the forefront of offering new technologies to surprise and delight our consumers, but also to provide real value and ease in shopping eyewear online. We are proud to have helped customers with their eye care and we continue offering our Virtual Try-On tool to consumers accessing our websites”, says David Menning,  co-CEO of The SmartBuyGlasses Optical Group. 

The key point offering is that customers can use the filter logic of the website to select the exact type of frame they want and then they are presented with 10<100 or more of the ‘ideal shapes’ that fit their specific requirements.

Moreover, on the site you can explore thousands of options that best fit you wishes, and filter the options with the requirements you might have.

“It is more effective for a customer to short-list their chosen selection in this way, and then proceed to try them on, rather than going to a traditional optical store which typically only holds approximately 800 different frames,” says David Menning, co-CEO of  SmartBuyGlasses.

The app is developed by Ditto, an American tech start-up. “We want eyewear to be personal and accessible for everyone so we created technology that enables customers to easily discover frames that fit and match their style, allowing them to shop confidently at home,” says a representative from Ditto.

All you need to use the tool is a smartphone or a computer with internet access and a camera. The tool will help you record a quick five second selfie video; it will ask you to turn your head to the left, the center and then to the right and back to the center. After that, you’re provided with particular face shape information and will receive additional advice on the most flattering styles for you; next you can proceed to trying on hundreds of different glasses virtually.

To start, you might want to filter by ‘virtual try-on’ on the eyeglasses or sunglasses pages, hover your mouse over any product and instantly see what the glasses look like on your own face or the face of our in-house models. For a closer look, you can directly go to the product page, click ‘selfie-view’ and see yourself wearing a pair of glasses with stunning realism in high definition.

SmartBuyGlasses’ Virtual Try On is compatible with both iOS and Android and available for free via SmartBuyGlasses Virtual Try On.

At the end of the article this video can also be added:

About SmartBuyGlasses Optical Group

SmartBuyGlasses Optical Group, is one of the world’s leading designer eyewear e-retailers with websites in more than 20 countries, including in United Kingdom and in Australia. They offer a catalogue of over 80,000 products from more than 180 brands. Additionally they offer to all their customers 24 months guarantee of all their products, and a 100 day return policy.

About Ditto

Ditto is the leading eyewear recommendation and virtual try-on technology platform for retailers.  Ditto is redefining the eyewear shopping experience to make it simple, personal, and a little bit magical.  Ditto’s platform captures a precise map of each customer’s face and their personal style preferences to make insightful recommendations, determine precise fit and style, and visualize it all with vivid realism. Ditto is fundamentally changing the way eyewear is bought and sold globally for over 50 million customers each year.

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