“The decision to diversify the product portfolio is propelled by the recent shift towards products that are natural and free from colours or artificial ingredients,” the company said in a statement.
Mother Sparsh co-founder Himanshu Gandhi said the brand has grown 5x times during the pandemic and now has an offline presence across 23 states. He attributed the growth to “consistent innovation”.
A recent report by Nielsen Bases said consumers in India have prioritised health amid the pandemic, which is fuelling growing interest in natural and plant based products, adding that 60% respondents said natural products were more important to them now than a year ago. “While naturals as a trend has been around for the past few years, the nuances are changing over time and going beyond the goodness of nature.” The report said more than half the consumers said they would switch to an eco friendly brand.