US economy

Move over La Croix: Coca Cola to debut new flavored sparkling water with a bit of caffeine


The world of bubbly water is about to get a bit more crowded.

Coca-Cola North America will debut AHA in March, a sparkling water brand that will mix flavors like strawberry and cucumber and even pop in a little caffeine in two of the line’s flavor combinations.  

“As the largest and fastest growing part of the category, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vice president of Coca-Cola North America’s water category said in a statement. “AHA is our big-bet brand in this big-bet category.”

At a time when consumers are increasingly looking for healthier alternatives to sugary soft drinks, AHA won’t have calories or sodium. But its citrus and green tea, and black cherry and coffee flavor combinations will contain 30 mg of caffeine.

Coca Cola mixed and matched 50 pairs of flavors before coming up with the eight that will be on store shelves. They include orange and grapefruit, blueberry and pomegranate, and peach and honey.

The flavored seltzers will be the newest entrant in a crowded category that includes La Croix and PepsiCo’s Bubly. AHA is Coca-Cola North America’s first significant brand debut since its Gold Peak tea launched in 2006.

The company says sales of its sparkling water brands rose 27% last year. In the non sparkling category, Coca-Cola sells Dasani and smartwater.

Gen Y vs. Gen X: Millennials, Gen Xers to baby boomers: Can you retire so I can get a job promotion?

New network: Black News Channel will launch broadcast in new year on Jan. 6, 2020

AHA will be available in packs of 12 fl oz cans, or in single cans of 16 fl oz. 



READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.