Over the past two decades, how businesses communicate with customers has rapidly evolved, and there are set to be even more changes throughout 2022. Digital communication technologies have now been widely embraced, and companies today can use a range of innovative and new ways to get their messages across to their audiences. Since effective customer communication is one of the most vital aspects of a company’s growth and viability, businesses need to ensure that they select and implement the best communication methods for their objectives and needs. Some of the biggest new trends in business communication for 2022 are:
B2B on Social Media
More and more businesses are now using mobile and digital communication technologies to interact with their customers in real-time. Throughout 2022, social media platforms are set to become an even more important part of business communication strategies not only for B2C companies but also in the business-to-business sector. Companies will focus more on using platforms such as Twitter, Facebook, and Instagram to build relationships with their customers and respond directly to customer queries.
Statistics show that mobile visitors are now the majority. With more and more people using smartphones, businesses of all sizes are now also using these devices more often to connect with customers. Mobile-first and mobile-friendly business communication is set to be one of the biggest communication trends throughout 2022, with an increasing number of companies expected to start using mobile phone technology more often to get messages in front of their customers.
Webchat is currently one of the fastest-growing communication channels for businesses and is set to be a huge trend for 2022. Innovative communication solutions like The Horizon cloud contact centre by Gamma mean webchat can be conducted with a customer service agent, AI chatbots, or a combination of both making it easier for businesses to first determine why a customer needs to get in touch with them and the answers that they are looking for before they chat with a person, reducing time and making it easier to allocate customers to the right representatives. The Horizon contact centre also offers a wide range of other communication services including callbacks, email management, and more, to ensure great customer service and build better customer relationships.
Social Media Advertising
The use of social media as an advertising platform is another business communication trend that is set to become even more necessary throughout 2022. Today it’s difficult to imagine logging into social media platforms without seeing some ads, with a growing number of businesses using social media to provide targeted ads of their products and services, often at a low cost. Since social media is so effective for advertising and relatively cheap to use, we’re likely to see even more of this method of business communication in the upcoming year.
Over the past twenty years, the ways businesses use to communicate with their customers have drastically increased, with more ways to converse and build customer relationships than ever before.