ICO News

NHS trust serves notice on Bounty as campaigners call for Government to step in over ‘exploitative’ practices – Telegraph.co.uk

Sales representatives have been kicked off more hospital maternity wards as campaigners renew calls for the government to step in over “exploitative” practices.

The contract terminations come in the wake of a host of damaging revelations about the Bounty parenting club, best known for approaching new mothers on maternity wards with so-called “Bounty Packs”.

Following an investigation into Bounty’s use of data, the Information Commissioner’s Office (ICO) fined the company £400,000 in April for illegally sharing personal data belonging to more than 14 million people.

The regulator found that Bounty collected personal information for the purpose of membership registration through its website and…


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