According to a press release shared by the fund house, potential mutual fund investors end up delaying their investments because they can’t find a dependable mutual fund distributor, preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds among retail investors.
Through the social media campaign, the fund house plans to help connect potential investors with local MFDs covering close to 2000 key pin codes across India. Contact details of MFDs are displayed based on the location at which the ad is viewed; using geo-targeting at pin code level.
“We have made thousands of copies of this video with contact details of local MFDs and we will be geo-targeting them at pin-code level. This will ensure that prospective investors in Bandra, Mumbai or Bhatinda, Punjab, with eagerness to invest in Mutual Fund, but with lots of unanswered questions in their minds, will be helped with names and numbers of empanelled MFDs in their vicinity. This is not just ‘nice, goodwill gesture’ but one that will actually connect millions of information-hungry investors with thousands of small-time self-employed professionals across the country” said Sandeep Walunj, Chief Marketing Officer, Nippon Life India Asset Management Limited.